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Global Marketing Manager - Topeka, United States - Kansas Action for Children
Description
at KCAS Bioanalytical and Biomarker Services in Olathe, Kansas, United StatesJob Description
Performing critical work that impacts our industry and our world's health while problem solving and innovating in the field - at KCAS Bio that is what we get to do every day.
If that gets you excited too, then maybe working as the Global Marketing Manager at KCAS Bio is the role for you.
As the Global Marketing Manager at KCAS Bio, you will further our mission by having responsibility for global campaign management, primarily through digital platforms and channels.
You will be the point person for planning, executing, and managing marketing campaigns to drive brand awareness, customer and prospect engagement, and related account-based marketing initiatives.
In this role, we will rely on you to:
Create marketing segmentation strategies and related message strategies that inform multi-tactic campaign execution. Devise various, holistic, multi-touch campaigns (with a focus on digital channels/platforms), that drive inbound quality lead and/or specific-account engagement metrics
Create and manage campaigns deployed through owned media platforms, including social media, email, and other forms of digital communication
Optimize paid search and paid social ad management; monitor campaign budgets
Research, track, and analyze consumer behaviors and trends (buyer journey) and implement findings into digital marketing campaigns; A/B test
Work with marketing and sales leadership to create account-based marketing (ABM) playbooks, inclusive of targeted account outreach tactics shared by marketing and sales
Oversee acquisition and conversion strategies relative to the website, including landing pages, SEO enhancements, and related content updates
Contribute to building marketing automation strategies
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Collaborate with the marketing team to brainstorm new and innovative growth strategies.
Keep a pulse on competitor promotions
Assist with event promotion and tracking
To qualify specifically for this role, you will have:
A bachelor's degree in marketing, advertising, business, or a related field
Relevant certifications in digital marketing or campaign management
5-7years of experience in media planning or marketing
Digital media background. Working within biotech or pharma is preferred
Proficiency in organic and paid social platforms, WordPress, Google Ads, Account-Based Marketing technologies and Pardot/Salesforce (or related CRM and marketing automation platforms)
Able to multitask and be a team player in a fast-paced environment
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(Please note this is a representative summary of responsibilities, not a comprehensive or exclusive list of the duties to be performed in any position. Employees must follow instructions and perform additional duties as requested.)
WHO YOU ARE
You will thrive at KCAS if you enjoy a relational environment, are purpose- and values-driven, embrace constant development and supportive leadership, and enjoy being part of innovative work.
WHAT YOU'LL GET
Our benefits include, and extend beyond, the traditional package. At KCAS, you will enjoy company sponsored events like food trucks, family days and spirit days. You will grow in your career with KCAS University.
You will be able to connect with like-minded employees to further KCAS's approach to key areas such as wellness, inclusion, and community outreach.
You will engage as an owner in our stock ownership program. You will have access to the latest technology. And you...Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
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