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Frankfort

    Senior Marketing Executive - Frankfort, United States - Monroe Consulting Group

    Monroe Consulting Group
    Monroe Consulting Group Frankfort, United States

    3 weeks ago

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    Description

    Job Responsibilities:
    Develop and implement strategic marketing plans to achieve organizational goals.
    Plan and execute marketing campaigns across various channels (online and offline).
    Oversee brand positioning and ensure brand consistency across all communication channels.
    Manage online presence, including social media accounts, websites, and other digital platforms.
    Utilize digital marketing tools for lead generation, SEO, SEM, and analytics.
    Develop and execute PR strategies to enhance the company's public image.
    Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.
    Develop and manage marketing annual planner and budgets.
    Monitor and report on the effectiveness of marketing campaigns.
    Plan and coordinate promotional events, shows, and sponsorships.
    Evaluate the success of events and adjust strategies accordingly.
    Use data analytics tools to measure the performance of marketing campaigns.
    Analyse customer behaviour and market trends to make data-driven decisions.
    Collaborate with sales teams to align marketing strategies with sales objectives.
    Build and maintain relationships with the internal and external stakeholders.
    Stay informed about industry trends and emerging technologies.
    Prepare regular reports on marketing performance for senior management.
    Present findings and recommendations for improvements.


    Requirements:
    Minimum of 3 years of marketing experience in Executive level.
    Familiarity with alcohol beverages would be a big bonus or open to Food and Beverage industry.
    Strong knowledge of marketing principles, brand management, and consumer behaviour.
    Excellent leadership, project management, and creative thinking skills.
    Fluency in English and Mandarin is an advantage.
    Comfortable working in ALCOHOLIC Beverages industry.

    #J-18808-Ljbffr


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