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Marketing Executive - Lexington, United States - LGC
Description
Company Description
LGC ASSURE is a business unit within LGC Group, bound together by the core purpose of "Science for a Safer World".
Our mission within LGC Assure is to provide intelligent assurance for our customers and their supply network, primarily in the global food and beverage sector.
We achieve this through three primary product and service offerings:certification and standards, digital and data, and testing and science-based services.
Our core products in the food and beverage sector comprise:
BRCGS:
Protecting brands with globally recognised supply chain assurance solutions, based in London – UK and Milton – Canada.
INFORMED :
Delivering quality assurance through globally trusted testing and certification programs for banned substances, based in Cambridge – UK and Lexington – US.
Safefood360:
A leading software provider covering all aspects of compliance, delivered by a team of experienced food industry experts based in Dublin – Ireland / London.
SSAS :
World leading screening services in animal sports and human drugs.
Job Description
Reporting to the Marketing Programme Manager, the Marketing Executive provides support for the development and execution of marketing plans to drive growth.
This will include involvement in all areas of marketing, from developing and revising content, event planning, and sharing communications through owned, earned and paid channels.
Working with the Marketing Programme Manager and the wider LGC Assure marketing team, the Marketing Executive will translate ideas and content into multi-format marketing collateral.
The role will support campaigns using the marketing software platform so that leads are captured centrally, and their effectiveness and progress can be tracked, and to facilitate reporting on success measures as determined by the Commercial Leadership Team
The marketing team will support this role with the building of the brand through PR and media relations, internal communications, and the publication of thought leadership and opinion pieces.
Core Responsibilities:
To reinforce a strong brand presence through consistent messaging, visual identity, and brand positioning across all marketing channels.
To support the drive for lead generation efforts through targeted campaigns, optimizing conversion rates, and leveraging various channels, such as digital advertising, content marketing, SEO, social media, and partnerships.
To produce and develop researched, well-written, and relevant content for marketing campaigns that relate to applications and workflows.To build, optimize, and launch digital assets (email, landing pages, forms, etc.) for promotional, lifecycle, and transactional marketing campaigns.
To translate product information into easy to understand and engaging content for customers.
To proof-read content for alignment with brand standards, style, voice, and campaign objectives.
To implement initiatives that engage existing customers, drive upsells, and foster long-term customer loyalty. This includes customer communication, nurturing programs, customer advocacy initiatives, and gathering feedback for continuous improvement.
Write and edit marketing content including presentations, fact sheets, brochures, case studies, web pages, and thought leadership that aligns to the LGC Assure customer journey.
To leverages email and marketing automation platforms to execute on campaigns that help create, nurture and convert leads with the primary goal of driving incremental revenue.
Advise on customer / audience segmentation strategies to incorporate available demographic and lead information within technology platforms to optimize personalization, messaging, and relevance to increase engagement.
To execute digital marketing initiatives, including website management, SEO, email marketing, marketing automation, social media, and online advertising, to maximize online visibility, engagement, and conversions.
To oversee the effective presence at company events and 3rd party industry events, conferences, and trade shows to ensure a strong brand presence and ROI.
To develop and support operational plans to support the businesses and brands within LGC Assure to execute their Go-To-Market and demand generation plans.
To manage campaigns through Pardot to measure effectiveness and pipeline transparency.To report campaign performance against key metrics.
To support go-to-market strategies for various products including positioning, messaging, identifying the key audiences against given targets.
To support and execute automated lead-nurturing programmes that increase engagement, conversion rates, and sales.
Share reporting and insights from email marketing test results with the broader marketing team to improve creative, copy or segmentation across all marketing channels
Attend industry relevant seminars, shows and events to increase knowledge of market
Qualifications
The job holder will be able to demonstrate the following skills and relevant experience:
Degree educated or relevant comparable experience
Minimum of 1-2 years' marketing experience, experience in a global or regional role preferred
A track record of success in executing marketing plans in complex multi-channel sectors.
Good knowledge and experience in operating and managing CRM systems.
Goal oriented, with excellent time management and organizational skills
Excellent interpersonal skills, with ability to interact effectively and work efficiently with people at all levels in an organization.
Excellent verbal & written communication skills
Experience of briefing agencies and internal resources
Computer literate with ability to use design and video editing packages and CRM / Pardot
Additional Information
The Marketing Executive will be able to demonstrate the following behaviours in line with LGC's
Core Values:
Passion:
Pride in our achievements engenders passion for our work and it translates into our ambition to make the world a safer place.
Curiosity:
We constantly look forward to what's next: our curiosity for today's discoveries makes tomorrow's innovations possible.
Integrity:
A commitment to high ethical standards has been at the heart of LGC since we started testing the integrity of products in 1842.
Brilliance:
We strive to be the very best in everything we say and do. We exceed customers' expectations through innovation and pioneering science.
Respect:
We respect gender, age, nationality, religion and individuality – our diversity is our strength.
You will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.
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