- Own and deliver the annual strategic planning process by translating brand sales and goals into a marketing program in line with budget. Lead and implement the development of breakthrough consumer centric experience programs.
- Partnering with the agencies and cross functional team to drive the brand positioning and vision to experiences, for all audiences who visit the brand home, and helping to develop platforms/executions that maximize business results.
- Develop, deliver, and iterate plans continuously while using resources efficiently and a continuous improvement mindset with a focus on proving a case for brand home expansion.
- Resultsorientation and ability to operate with in a test and learn mindset.
- Lead a cross functional and agency working team, which includes but not limited to brand owners, agencies, tasting room teams, sales (trade) and other business departments fostering and building a strong multifunctional team. This individual will connect the dots across all groups to ensure consumer experience is cohesive and aligned with the brand. Collaboration, alignment, and influence is key to success.
- Lead the analysis and reporting of experience results, consumer feedback and competitor trends to then translate into insights and business issues/opportunities.
- Competitive Analysis and Implications: Lead the development of the strategic brand home review by analyzing developing trends in experiences, consumer targets, innovation opportunities, and implementation strategies.
- Train and coach winery personnel on brand experience expectations and develop key experts and leaders to effectively execute and deliver expectations.
- Manage A&P budget and drive spend guidelines where applicable. Communicate risks and opportunities within budget.
- Drive and implement visitor center asset creation (in conjunction with agencies and brand) and training materials for flawless rollout and execution of experiences (training materials with onbrand scripts), driving sales results and business objectives.
- Work with digital teams to deliver onsite CRM strategies (data collection, consumer journey experience, etc.)
- Ensure cultural sensitivity and inclusiveness of experiences, in coordination with Brand teams and/or Director of Multicultural & Inclusivity.
- Minimum Bachelor's degree (or equivalent), MBA or advanced degree preferable
- 58+ years of business experience, with experience in a senior level role in hospitality such as tasting room/winery/distillery. Must have solid experience developing strategies grounded in insights and analytics. Must have experience in managing and partnering with a broad set of stakeholders in a matrix organization as well as agency partners. Must have experience managing financials and business performance including budget management. Ideal candidate will have experience in directtoconsumer marketing channels.
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DTC Marketing Manager - California, United States - Women of the Vine & Spirits
Description
An all-encompassing global membership organization, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that supports business development and innovation, empowering all to thrive.
Marketing Management:
The salary range for this role, based in Rutherford, California is $96,000 to $130,000.
Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.
Key CompetenciesEducation:
Experience / Background:
Work is performed in a typical field environment with moderate demands for movement and lifting. Normal visual, hearing and language acuity required for correspondence and computer usage. Frequent travel by land and/or air in diverse weather conditions is required.
Job Posting End Date:
Target Hire Date :
:00
Target End Date :
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