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    Marketing Manager - California, United States - Havasulandingresortcasino

    Havasulandingresortcasino
    Havasulandingresortcasino California, United States

    4 weeks ago

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    Description
    Marketing Manager (Havasu Lake, CA; Lake Havasu)


    INDIAN PREFERENCE POLICY:
    Preference in filling vacancies is given to qualified Indian candidates in accordance with the Indian Preference Act of 1934 (Title 25, USC. Section 472)


    MARKETING MANAGER JOB DESCRIPTION

    HAVASU LANDING CASINO

    DEPARTMENT:

    PLAYERS CLUB

    REPORTS TO:

    CASINO GENERAL MANAGER

    FLSA:

    EXEMPT

    QUALIFICATIONS:
    Must be 21 years or older
    Must qualify for gaming license
    Must pass a pre-employment drug test
    Cannot be convicted of a felony
    High School diploma or GED equivalent is required
    Bachelor's degree in marketing or related field preferred or an equivalent amount of work experience, formal education, and training
    5 years of experience in casino marketing; a dditional related education or experience may be substituted
    Digital and social media campaign experience preferred
    Two years of supervisory experience required
    At least one year of high-level customer service or sales experience required
    Prior experience in the Gaming industry strongly preferred
    Prior experience in Tribal Gaming preferred
    Excellent interpersonal skills with the ability to communicate effectively, orally and in writing, with guests and other team members
    Strong social media skills across multiple platforms and proven ability to adapt to changing digital media
    Computer experience essential, including all windows applications
    Must be proficient with MS Office
    Strong organization and administration skills required
    Knowledge and experience with web development and social media marketing
    Experience with direct mail marketing and use of database analytics
    Experience with photo shoots and video production
    Ability to work as part of a team to achieve departmental and company objectives
    Ability to work without supervision, to organize and track multiple projects with large amounts of detail necessary
    Ability to work under pressure situations with deadlines with a friendly, approachable and customer service-oriented demeanor


    DUTIES AND RESPONSIBILITES:
    Responsible for the direction and management of the following operations: Marketing, Special Events, Promotions, Players Club and Player Development
    Develop and maintain a customer base primarily consisting of slot players
    Organize and coordinate with outside vendors for entertainment, promotions, and events
    Create media plan; develop media budget and monitor related expenditures. Develop and maintain forecasting, budgeting, and variances reports
    Develop and execute tourism/marketing activities such as collateral, print, broadcast, billboards, social media, online advertising and external marketing and tourism communications
    Provide strategic direction to support and facilitate the development and implementation of marketing plans
    Generate creative concepts and participate in marketing related activities that generate additional revenue
    Monitor deadlines and act as liaison between ad agencies, printers, and graphic designers
    Review and approve copy for all marketing mediums and collateral ensuring consistent branding
    Assist in writing and developing direct mail pieces, in-house flyers, vouchers, and coupons
    Coordinate web site management and email promotions
    Assist in website content, mobile app content as needed
    Act as liaison between all departments pertaining to internal marketing collateral needs
    development of various tourism and group sales related campaigns to attract out-of-town visitors
    Attract and work with travel writers to ensure positive promotion of the casino and the geographic region
    Coordinate property interior and exterior photo shoots and video production
    Act as marketing support for events, concerts, casino functions, and public relations activities
    R esponsible for achieving revenue, income, market share, and guest service objectives in accordance with casino

    policy and Gaming Commission regulations
    Responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service
    Hire, motivate, evaluate, and direct departmental staff, ensuring team members receive the training, support, adequate guidance, and necessary resources to accomplish established objectives
    Direct long and short-term planning for all functions of the marketing department including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established goals
    Approve, implement, and evaluate comp policies, campaigns, programs, entertainment activities and all other marketing expenditures to ensure program effectiveness
    Develop and monitor research and survey activities to improve efficiency and effectiveness of programs
    Coordinate database management functions including guest ratings and direct marketing activities to ensure the achievement of guest development goals
    Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems
    Attend and participate in off property meetings, seminars, functions, and events as assigned
    Deliver a service level which creates an atmosphere that makes our guests want to return
    Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance
    Aggressively market guests, track activity/responses
    Efficiently respond to guest requests and ensure guest satisfaction and loyalty
    Effectively promote the features and benefits of Havasu Landing Casino
    Meet and communicate with prospective and existing guests on the gaming floor
    Responsible for the highest standard of customer service, anticipate customer needs and requirements, and

    give each guest a positive, memorable entertainment experience
    Respond to special requests of guests, as well as guest complaints and inquiries in a calm, prompt, courteous manner
    Maintain customer confidence and protects operations by keeping information confidential
    Conduct tours of property, as needed
    Must work weekends, nights, and holidays
    Performs all other duties as assigned
    This is a management position
    This is a full time position

    Pay Rate:
    $75,000

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    at Resort & Casino Havasu Landing
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    Other Information


    • Can you show proof of your legal right to work in the United States?
    Yes

    No


    • Can you pass a mandatory drug test?
    Yes

    No


    • Can you pass a mandatory background check?
    Yes

    No


    • Are you at least 21 years of age?
    Yes

    No

    If hired when will you be able to start?

    What shifts (days,hours,etc) can you work?

    Have you ever worked for us before?

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