Senior Product Marketing Manager - Austin, United States - Cardlytics

Description

Experience:
Product marketing or related roles within the digital advertising, identify resolution, retail marketing, or data analytics industries

Industry Knowledge:
Deep understanding of data/digital advertising platforms, identity resolution capabilities, and familiarity with Retail Media/CPG advertising strategies and challenges

Strategic Thinker:
Proven track record in developing and executing successful go-to-market strategies for B2B solutions, preferably within the retail or advertising technology space

Communication Skills:
Exceptional written and verbal communication skills, demonstrated through the creation of impactful marketing materials, presentations, and sales enablement content

Collaborative Team Player:
Ability to collaborate effectively with cross-functional teams including product management, sales, and operations, fostering a cohesive approach to achieving marketing and sales objectives

Analytical Mindset:
Strong analytical skills with experience in market research, data analysis, and using insights to drive marketing strategies and decision-making
Responsibilities

The team sits at the cross-section of product, sales, and marketing but also collaborates with teams across the entire organization.

Product Marketing function is an essential part of product development (making sure that the voice of the market is represented) and go-to-market activities (making sure our value proposition and messaging is being communicated properly)

You'll leverage your deep understanding of both the data/analytics landscape and digital advertising to craft compelling narratives that showcase our various solutions' value propositions.

Collaborating closely with cross-functional teams, you'll drive product positioning, develop targeted marketing campaigns, and create sales enablement tools that resonate with multiple verticals, including CPG and retail.

Your role will involve analyzing market trends, competitor landscapes, and consumer behavior to continuously refine strategies that maximize the adoption and success of our entire portfolio
Develop Go-to-Market Strategies: Create comprehensive GTM plans, encompassing product positioning, messaging frameworks, and launch tactics aligned with market needs and product capabilities

Craft Compelling Marketing Collateral:
Produce persuasive sales materials, case studies, presentations, and product documentation that highlight the unique value proposition of our product solutions and offerings

Collaborate for Product Positioning:
Work closely with product management and sales teams to refine and iterate on product positioning based on market feedback and competitive analysis, ensuring alignment with the needs of retailers and advertisers

Drive Campaign Execution:
Lead the execution of multi-channel marketing campaigns, including digital advertising, events, webinars, and content marketing, to drive awareness and adoption among target audiences

Enable Sales Teams:
Develop sales enablement tools, training materials, and resources to equip sales teams with the knowledge and assets needed to effectively communicate the value of our solutions

Market Analysis and Insights:
Continuously conduct market research, analyze industry trends, consumer behavior, and competitor activities to provide actionable insights that inform product strategy and marketing approaches

Measure and Optimize Performance:
Establish KPIs and metrics to measure the effectiveness of marketing initiatives, regularly analyze campaign performance, and use data-driven insights to optimize strategies for maximum impact and ROI
Act with Urgency and Focus
Growth over comfort
Benefits and Perks
Flexible paid time off plus company holidays
Medical, dental, and vision insurance begins on your first day
401(k) retirement plan with company match, plan also includes a student loan debt repayment option
Employee Stock Purchase Plan
Educational assistance for continuing education
Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more)
Complementary Calm app subscriptions to support employee mental health
Qualifications

Experience:
Product marketing or related roles within the digital advertising, identify resolution, retail marketing, or data analytics industries

Industry Knowledge:
Deep understanding of data/digital advertising platforms, identity resolution capabilities, and familiarity with Retail Media/CPG advertising strategies and challenges

Strategic Thinker:
Proven track record in developing and executing successful go-to-market strategies for B2B solutions, preferably within the retail or advertising technology space

Communication Skills:
Exceptional written and verbal communication skills, demonstrated through the creation of impactful marketing materials, presentations, and sales enablement content

Collaborative Team Player:
Ability to collaborate effectively with cross-functional teams including product management, sales, and operations, fostering a cohesive approach to achieving marketing and sales objectives

Analytical Mindset:
Strong analytical skills with experience in market research, data analysis, and using insights to drive marketing strategies and decision-making
Responsibilities

The team sits at the cross-section of product, sales, and marketing but also collaborates with teams across the entire organization.

Product Marketing function is an essential part of product development (making sure that the voice of the market is represented) and go-to-market activities (making sure our value proposition and messaging is being communicated properly)

You'll leverage your deep understanding of both the data/analytics landscape and digital advertising to craft compelling narratives that showcase our various solutions' value propositions.

Collaborating closely with cross-functional teams, you'll drive product positioning, develop targeted marketing campaigns, and create sales enablement tools that resonate with multiple verticals, including CPG and retail.

Your role will involve analyzing market trends, competitor landscapes, and consumer behavior to continuously refine strategies that maximize the adoption and success of our entire portfolio
Develop Go-to-Market Strategies: Create comprehensive GTM plans, encompassing product positioning, messaging frameworks, and launch tactics aligned with market needs and product capabilities

Craft Compelling Marketing Collateral:
Produce persuasive sales materials, case studies, presentations, and product documentation that highlight the unique value proposition of our product solutions and offerings

Collaborate for Product Positioning:
Work closely with product management and sales teams to refine and iterate on product positioning based on market feedback and competitive analysis, ensuring alignment with the needs of retailers and advertisers

Drive Campaign Execution:
Lead the execution of multi-channel marketing campaigns, including digital advertising, events, webinars, and content marketing, to drive awareness and adoption among target audiences

Enable Sales Teams:
Develop sales enablement tools, training materials, and resources to equip sales teams with the knowledge and assets needed to effectively communicate the value of our solutions

Market Analysis and Insights:
Continuously conduct market research, analyze industry trends, consumer behavior, and competitor activities to provide actionable insights that inform product strategy and marketing approaches

Measure and Optimize Performance:
Establish KPIs and metrics to measure the effectiveness of marketing initiatives, regularly analyze campaign performance, and use data-driven insights to optimize strategies for maximum impact and ROI
Act with Urgency and Focus
Benefits

Empowerment over hierarchy
Growth over comfort
Benefits and Perks
Flexible paid time off plus company holidays
Medical, dental, and vision insurance begins on your first day
401(k) retirement plan with company match, plan also includes a student loan debt repayment option
Employee Stock Purchase Plan
Educational assistance for continuing education
Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more)
Complementary Calm app subscriptions to support employee mental health
About Cardlytics + Bridg
Cardlytics (


NASDAQ:
CDLX) is the industry-leading purchase intelligence and incentives platform.

We make commerce smarter and more rewarding for everyone by helping businesses attract, understand, and incentivize consumers through their banks' digital reward programs.

Remember that time you got cash back on a cup of coffee through your banking app? That was us

Bridg, a division of Cardlytics, is an enterprise data and audience platform that powers the growth of Retail Media through its network, Rippl.

Using our exclusive offline identity resolution capabilities along with clients' point of sale (POS) data, we help Retailers significantly expand their 1st party data (identifying unknown customers and enriching the understanding of loyalty members), ensure reporting transparency, and create new monetization opportunities working with their Consumer Packaged Goods (CPG) partners.

CPG brands and advertisers in turn gain access to verified shopper data across loyalty & non-loyalty customers that powers advanced insights, precision targeting, and closed loop measurement.

If you're a fan of delivering real, quantifiable results to customers, Bridg/Rippl is the place for you. Join us at the cutting edge as we transform how companies connect with their customers through data.

About the Team

The Cardlytics Product Marketing Organization spans across our family of brands (Cardlytics, Bridg, and Rippl) with a heavy focus on bringing best-in-class products to market by understanding the needs of our customers and ensuring we are delivering against those needs.

The team sits at the cross-section of product, sales, and marketing but also collaborates with teams across the entire organization.

Product Marketing function is an essential part of product development (making sure that the voice of the market is represented) and go-to-market activities (making sure our value proposition and messaging is being communicated properly).

About the Position

Reports to:
Senior Director, Product Marketing

Location:
Remote - US

As a Product Marketing Manager for our foundational data and audience platform, including our identity resolution solution and retail media network solution, your primary responsibility will be spearheading go-to-market strategies tailored to numerous audience segments that could benefit from the value propositions of our solutions.

You'll leverage your deep understanding of both the data/analytics landscape and digital advertising to craft compelling narratives that showcase our various solutions' value propositions.

Collaborating closely with cross-functional teams, you'll drive product positioning, develop targeted marketing campaigns, and create sales enablement tools that resonate with multiple verticals, including CPG and retail.

Your role will involve analyzing market trends, competitor landscapes, and consumer behavior to continuously refine strategies that maximize the adoption and success of our entire portfolio.

Responsibilities

• Develop Go-to-Market Strategies: Create comprehensive GTM plans, encompassing product positioning, messaging frameworks, and launch tactics aligned with market needs and product capabilities.

Craft Compelling Marketing Collateral:

Produce persuasive sales materials, case studies, presentations, and product documentation that highlight the unique value proposition of our product solutions and offerings.

Collaborate for Product Positioning:

Work closely with product management and sales teams to refine and iterate on product positioning based on market feedback and competitive analysis, ensuring alignment with the needs of retailers and advertisers.

Drive Campaign Execution:

Lead the execution of multi-channel marketing campaigns, including digital advertising, events, webinars, and content marketing, to drive awareness and adoption among target audiences.

Enable Sales Teams:

Develop sales enablement tools, training materials, and resources to equip sales teams with the knowledge and assets needed to effectively communicate the value of our solutions.

Market Analysis and Insights:

Continuously conduct market research, analyze industry trends, consumer behavior, and competitor activities to provide actionable insights that inform product strategy and marketing approaches.

Measure and Optimize Performance:

Establish KPIs and metrics to measure the effectiveness of marketing initiatives, regularly analyze campaign performance, and use data-driven insights to optimize strategies for maximum impact and ROI.

Minimum Qualifications

Experience:
Product marketing or related roles within the digital advertising, identify resolution, retail marketing, or data analytics industries.


Industry Knowledge:
Deep understanding of data/digital advertising platforms, identity resolution capabilities, and familiarity with Retail Media/CPG advertising strategies and challenges.


Strategic Thinker:

Proven track record in developing and executing successful go-to-market strategies for B2B solutions, preferably within the retail or advertising technology space.

Communication Skills:

Exceptional written and verbal communication skills, demonstrated through the creation of impactful marketing materials, presentations, and sales enablement content.

Collaborative Team Player:

Ability to collaborate effectively with cross-functional teams including product management, sales, and operations, fostering a cohesive approach to achieving marketing and sales objectives.

Analytical Mindset:

Strong analytical skills with experience in market research, data analysis, and using insights to drive marketing strategies and decision-making.

Bachelor's Degree:

A bachelor's degree in marketing, business, communications, or a related field; additional qualifications or certifications in marketing or advertising are a plus.

Preferred Qualifications

Experience with Identity Resolution:

Prior experience working with identity graphs and solutions within the digital data ecosystem with a bent towards combining offline and online data.

• Experience in

Retail Media Networks:

Prior experience specifically in developing and marketing retail media network solutions or working closely with retail media platforms would be a strong asset.

At Cardlytics and Bridg, our people, partners and product are the driving force behind everything we do. And our shared values embody our commitment to those three things.

Across all roles, we are looking for teammates with these values:

• Customer and Partner-first
• Act with Urgency and Focus
• Integrity with our partners and data
• Accountability even when challenged
• Empowerment over hierarchy
• Growth over comfort

Benefits and Perks

• Flexible paid time off plus company holidays
• Medical, dental, and vision insurance begins on your first day
• 401(k) retirement plan with company match, plan also includes a student loan debt repayment option
• Employee Stock Purchase Plan
• Educational assistance for continuing education
• Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more)
• Complementary Calm app subscriptions to support employee mental health

As an equal opportunity employer, Cardlytics is committed to diversity, equity, and inclusion. Our people bring our products and organization to life, and every unique perspective makes us better.

If you can do the job and you're excited about growing with us as we scale our best-in-class advertising platform, we'd love to hear from you.

If you need accommodation in the recruiting process due to a disability, please email or inform your recruiter

Company information
Cardlytics (


NASDAQ:
CDLX) is an advertising platform in banks' digital channels. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money.

We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.

At Cardlytics, we are analysts, developers, and data scientists. We are marketers, account managers, and consultants to our clients.

We are all focused on making sense of the data we see to make it informative and actionable for our partners.

Headquartered in Atlanta, GA, with offices in London, New York, San Francisco, and Visakhapatnam, our team rallies around a common desire to win and to help our clients win.

We are focused on building a revolutionizing company, but we still care about each other as human beings, and in fact, we know this is a big part of what makes us great.

For more information, visit
Advertising, Digital Marketing, Retail, Financial Services, FinTech, Marketing, Technology, Data Analytics, Information Technology & Services, Marketing and Advertising

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