Marketing Manager, B2C - Austin, United States - Kasasa

Kasasa

Verified Company

Austin, United States

4 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Title:
Marketing Manager, B2C

Department:
B2C Marketing

Location:
Hybrid

Status:
Full-Time Exempt
Are you looking to join a team where "corporate values" aren't just words on the website but instead are the genuine beliefs of the team? Where the people are smart, hardworking, fun, and loving? A place where the talk is walked?

That's Kasasa 4 values define our company culture - Interdependence, Empowered Ownership, Badassitude, and Love - Together these values form THE PATCH.

Elevate is the wrapper around the whole Patch reminding us to seek the "highest form" of our values.

If you feel our company values align with your own, please apply If you don't, we encourage you to find a company whose values do

Our values are a living commitment to one another.

It defines everything we do, including how we build products, serve our clients, plan for the future, and work together.

It is our uncompromising promise to one another, our communities, and our clients.
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Interdependence - Only team wins count. I take responsibility for my team's success. My Team is Kasasa. I hold my shield for all of us.
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Empowered Ownership

I know my goals. If they're to be, it's up to me.

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Badassitude:

I am passionate about what I do because I understand why it matters. I will courageously face challenges, seeing each one as a stepping stone toward growth.

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Love - We boldly bring love to the workplace and the world.
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ELEVATE - I CREATE THE HIGHER POSSIBILITY.

ONLY THE BADASS NEED APPLY

We're looking for much more than qualified applicants We're looking for people who "relentlessly give a sht" (Or "RGAS" for short; this is a component of our Badassitude value) We want individuals who will courageously face challenges.

We don't settle for good enough. At Kasasa, we have the determination, grit, and hustle to create excellence.

Kasasa's mission is to inspire and elevate community financial institutions to be the source for love and financial well-being in their communities.

Kasasa employees (Spartans) are passionately dedicated to this mission and lead the way - sharing our "love" with the world - through our words and actions - via community service and outreach.

Expect to get involved and make an impact if you expect to be a Spartan.
As Spartans once did, we stand together and inspire others to join us in our mission. Stronger together and united by core values, we are more than a team. We are a Phalanx

The purpose of this position description is to serve as a general summary and overview of the major duties and responsibilities of the job.

It is not intended to represent the entirety of the job, nor is it intended to be all-inclusive. Therefore, the position may be required or requested to perform for Kasasa other work duties not specifically listed herein.

Management reserves the right to modify, defer, or rescind this position description at any time, with or without prior notice.

Role Overview

Responsibilities

Infuses the Patch Values into your work ethic, every day and every interaction
Drive brand awareness, engagement, and advocacy via content distribution through owned and earned channels.
Work with VP, Consumer Marketing & VP, B2B, to develop annual social strategies for Kasasa including D2C, B2C, and B2B audiences.
Collaborate with social agency and vendor relationships to ensure seamless integration and activation of social media campaigns and programs
Identify, implement, and oversee the management of content and social media programs that provide Kasasa revenue or KFI addedvalue opportunities.
Collaborate with agency partners, Marketing, and Creative teams to brainstorm social media and content marketing and coordinate execution and reporting.
Ensure integration between various teams (Marketing, Product, Client Success, Sales, Compliance, and PR).
Serve as editorinchief to ensure all social communications and online/web publications are onmessage with no brand/strategic drift.
Own the planning, research and preparation of marketing consultation content.
Manage client marketing engagement and consultation reporting on Salesforce.
Propose innovative concepts, technologies, and promote new ideas to the team and key stakeholders to grow revenue, increase opportunities and conversion, and drive overall improvements.
Provide ongoing support for adhoc needs and requests from crossfunctional teams.
Own, manage, and execute delivery of support channels including, but not limited to creative versioning, vendor management, and Quality Assurance.
Other duties as assigned.

Qualifications

Bachelor's Degree
Must be comfortable working in a variety of platforms including, JIRA, Salesforce CRM, Facebook Ads Manager, and marketing service platforms such as Hubspot and Salesforce Marketing Cloud.
A creative yet analytical mind with a problemsolving orientation a passion for innovation