- Drive transformative change within the GTM strategy for increased ROI and budget efficiency.
- Oversee a team of digital experts to drive this important discipline in support of Blackbaud's brand performance, growth, customer satisfaction and customer retention goals.
- Develop and execute comprehensive, global demand generation strategies that drive transformative change for increased ROI across our GTM approach and enable us to achieve our revenue goals.
- Create and manage the plan and budget to achieve ambitious demand generation goals. Lead your teams to drive value across the end-to-end buyer's journey, building long-term brand affinity.
- Be a strong collaborator across the larger organization to drive sustainable growth and change that delivers revenue and LTV that extends beyond ARR.
- Tightly align with global sales to continually improve pipeline quality.
- Create a strategic demand and campaign strategy to drive short- and long-term growth for our diverse portfolio of products and global markets.
- Work hand-in-hand with Brand, Product and Content Marketing to influence bold, resonating messaging and content in support of demand and ABM campaigns.
- Lead campaign optimization efforts to continually deliver qualified demand across all channels while balancing brand and overall corporate goals and needs.
- Be a passionate marketing technologist who balances innovation with sustainability across the integration of Martech and Revtech.
- Work across all marketing teams to measure performance against KPIs and deliver insights that drive optimization and change.
- Minimum of 20+ years in senior marketing leadership roles, including significant experience in growth marketing, performance marketing, and/or integrated marketing in the SaaS sector.
- Proven track record of driving demand generation and pipeline growth.
- Deep understanding of inside sales processes, strategies, and industry best practices.
- Hands-on leadership experience to balances strategy with operational excellence and execution.
- Deep knowledge of ABM and integrated marketing campaigns including account segmentation.
- Deep understanding of omni-channel marketing.
- Strong experience with marketing technology and operations including marketing and sales automation, CRM, ABM and ad tech, engagement platforms, and performance marketing.
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SVP, Head of Global Growth Marketing - Washington, United States - Blackbaud
Description
As the SVP, Head of Global Growth Marketing, you will be a visionary and hands-on marketing leader who can build predictable and repeatable processes to generate quality pipeline across our complex, global product portfolios. Reporting directly to the CMO, you will:
What you need to be successful:
#LI-REMOTE
Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today
