Digital Marketing Supervisor - Arlington, United States - Six Flags Over Texas

Description

Specific Duties and Responsibilities:

• Execute marketing campaigns for Six Flags Over Texas and Hurricane Harbor Arlington for festivals, special events, and entertainment shows-which are all intended to drive growth of attendance and enjoyment at the parks.
• Deliver effective marketing programs to help our reputation and growth.
• Responsible for implementation of innovative campaigns for branding or product launches.
• Oversee the creation of content for external communication, including social media, website, print collateral, etc.
• Oversee the company's social media channels to ensure brand uniformity.
• Stay current and create social media content with trends; including interpreting insights to improve engagement and account reach.
• Develop and oversee a user-generated content program to increase social interaction.
• Actively monitor and oversee media contact list for distribution purposes.
• Manage the dissemination of collateral and promotional pieces to media contacts.
• Coordination of media events and live shots, including new ride openings.
• Assist with, and in some cases, manage, park photo and production shoots.
• Research target audiences, recording data from campaign results to add to future reports.
• Develop communication tools for senior management and other internal needs.
• Oversee the press pass request program.
• Serve as point person for in-park events for the Marketing Division.
• Serve as an active contributor to weekly brainstorming sessions for external communication and marketing.
• Assist with other duties within the Marketing Division as needed.

Job Requirements:

• Minimum 2 years of college education (Journalism, Communications, Marketing, or related majors).
• Excellent analytical and interpersonal communication skills.
• Expert-level skills in graphic design, photography, video production, and social media skills.
• Excellent administrative skills, including organization and time management.
• Strong written and verbal communication skills, computer proficiency, and creative thinker.
• Ability to handle multiple situations simultaneously and meet deadlines in an efficient manner.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite.
• Photography skills a plus.
• Basic Knowledge of HTML and CSS.
• Willingness to study and become well versed with the park product and benefits to help successfully escort members of the media around both parks – Six Flags Over Texas and Hurricane Harbor.
• Understanding of social networking and social media best practices of Facebook, X, and Instagram.
• Strengths in time management and multi-tasking.
• Self-motivator and the ability to interact well with other employees and departments.
• Strong sense of integrity.
• Bilingual proficiency in Spanish a plus.
• Must be able to work a flexible schedule including nights, weekends, holidays, and extended hours when needed.
• Must be able to report to duty as needed, with limited notice during situations such as inclement weather preparation/recovery.
• Valid driver's license and good driving record.
• Ability to lift up to 30 pounds.

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