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    Director of Outreach and Marketing - Los Angeles, United States - Equitas Academy

    Equitas Academy
    Equitas Academy Los Angeles, United States

    3 weeks ago

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    Description


    The mission of Equitas Academy Charter Schools is to provide a structured, achievement-based community that prepares students to graduate from four-year colleges and universities.

    We currently serve over 2,000 students and operate six schools, four elementary schools and two middle schools in the Pico-Union neighborhood of Los Angeles, with a growth plan to open additional schools and serve over 2,500 students by 2025.


    The job of the Director of Outreach and Marketing is to lead the development of the overall network enrollment strategy, support the growth and development of enrollment team members, work with school-based operations teams to execute enrollment activities, including recruitment, registration and retention.

    This role will collaborate with the Operations team to achieve defined objectives by planning, evaluating, developing, implementing short and long-term enrollment plans, as well as serve as a member of the Network Leadership Team.

    The Director of Outreach and Marketing t reports to the Managing Director of Operations.

    Essential Responsibilities

    Develop and implement Equitas Academy's short and long term sustainable student enrollment strategy to ensure all campuses are fully enrolled
    Own central data analysis for enrollment across Equitas, including developing systems and producing projections and reports, and responding to ad-hoc requests
    Create and present reports and recommendations to senior leadership team about enrollment trends, grounded in data
    Develop and execute marketing strategy and activities focused on recruitment and retention
    Own all organic and paid marketing activities, including Google Ads, Facebook Ads, print ads, direct mail and more
    Delineate and codify roles and responsibilities for student recruitment and enrollment at the network and schools level
    Partner with school-based leadership teams to develop individualized plans to reach full enrollment
    Build capacity of school leaders and operations staff to engage families, scholars, staff on community needs
    Develop best practices to ensure that branding is aligned in all outwards communication and increase brand visibility in and around local community
    Foster partnerships with local community organizations
    Oversee execution of events, canvassing and other recruitment efforts that drive student recruitment
    Create and maintain systems to track effectiveness of recruitment efforts
    Analyze data to develop new strategies to overcome any enrollment challenges and drive new strategies
    Ensure compliance with admissions, enrollment, and withdrawal policies
    Team Leadership

    Provides leadership and development to team members and direct reports, which may include the Outreach Manager, Part-Time Student Enrollment Coordinator, and Part-Time Seasonal Recruiter(s)
    Maintains open, transparent, proactive communication with team and builds team culture
    Serves as a role model for core values
    Actively supports diversity, equity, and inclusion efforts
    Qualifications and Experience

    Bachelor's degree required
    5 years of experience with emphasis in student recruitment, sales, marketing, project management, relationship development, pipeline management or lifecycle programs preferred
    Strong communication skills and the ability to work collaboratively and cross-functionally
    Entrepreneurial, growth mentality, comfortable with gray areas and a passion for building systems and structures from scratch
    Experience designing, implementing, and leading large scale projects
    Ability to work effectively in multi-layered organization and build strong relationships with school leaders and other home office and school based colleagues
    Bilingual in English and Spanish preferred

    Commitment to Diversity

    Equitas Academy is actively seeking to build a diverse and experienced team of educators.

    We do not discriminate on the basis of race, color, gender, gender identity, disability, age, religion, sexual orientation, or national or ethnic origin.

    We are an equal opportunity employer.

    Salary

    Competitive salary, commensurate with experience. Salary range starts at $91,000
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