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    Growth Marketing Manager - New York, United States - The Farmer's Dog

    The Farmer's Dog
    The Farmer's Dog New York, United States

    3 weeks ago

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    Description
    Who We Are


    The Farmer's Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing.

    We're starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists,directly to customers' doors.

    Our ultimate goal is to create innovative,honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.


    To date, The Farmer's Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals.

    Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.

    #LongLiveDogs

    Where You'll Come In
    The Growth Marketing Manager, Vet Pros will be responsible for collaborating on and executing the veterinary relations marketing strategy.

    They will play a key role in fostering positive relationships with external veterinary professionals and practices and scaling our awareness, acceptance, and advocacy within the profession.

    This position requires deep growth marketing channel knowledge and experience, excellent communication skills, the willingness to gain a deep understanding of the veterinary industry, a love for and proven success with bringing programs from 0 → 1, and the ability to coordinate initiatives that strengthen partnerships between TFD and the veterinary community.

    They will join the Veterinary Professional Affairs and Relations function and will work cross-functionally to scale TFD's presence and impact, and build a community of professionals committed to helping dogs live their best lives through fresh food.


    A successful Growth Marketing Manager, Vet Pros is passionate about animal health and excited about nutrition, and they have a proven track record of driving business impact.

    They will report to the Director of Veterinary Professional Affairs and Relations.

    How You'll Make An Impact

    Establish TFD as a trusted partner to veterinary professionals by leading our growth-oriented programs and marketing initiatives

    Attend industry events, conferences, and meetings to network and build connections within the veterinary community

    Coordinate in-person events (e.g. conferences, pop-up events)

    Collaborate with cross functional stakeholders (including Growth, Operations, Community, Customer Experience, Data) to build and execute initiatives that drive meaningful business impact

    Develop hypotheses and design experiments that drive measurable impact and change in vet professional perception and acceptance of TFD

    Own the end-to-end process for delivering effective marketing collateral to veterinary professionals

    Dive into analytics to inform decisions and find new opportunities for scale

    Keep a close pulse on veterinary professionals to enable relevant, meaningful insight generation to fuel ongoing and new strategies and efforts

    We're Excited About You Because

    You have a minimum of 3 years of experience in early stage growth marketing including but not limited to advertising and in-person events

    You have at least experience 2 years in fast-paced start-up environment.

    You are a proactive and creative self-starter.

    You are an owner, feel a sense of full responsibility, and enjoy end-to-end project management.

    You are energized by relationship building, social interactions, and cultivating opportunities for connection.

    You thrive on creating robust programs through creative testing and optimizations.

    You have excellent problem-solving skills and can prioritize tasks effectively.

    You're a strong communicator (B2B and B2C) and know how to negotiate, always leading with empathy and kindness.

    You are located within a commutable distance to our NYC (Greenwich Village) office.

    Office Guidelines
    The office is open and available for all, Monday through Friday.

    We ask all team members to be in office a minimum of 2-3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have.

    The office policy is subject to change at company discretion.

    Our DEI Philosophy
    Our company's mission is rooted in deep, genuine care for dogs – and for the people who love them.

    As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere.

    Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor.

    We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves.

    In support of this we're committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team.

    We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

    A Few of Our Best Benefits

    Market-competitive compensation and equity packages

    Comprehensive Healthcare, Dental, and Vision

    12 week paid parental leave

    Competitive 401k plan with company match

    Flexible paid time off policy

    Discounted fresh food for your pup

    Your pet interrupting video calls is now a feature, not a bug

    We commit to building a competitive compensation package and company environment for all individuals to thrive.

    We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically.


    For this role the anticipated hiring base compensation range is $120,000 - $130,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity.

    In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer.

    This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

    #J-18808-Ljbffr
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