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Lakeland

    Marketing and Sales Director - Lakeland, United States - City of Lakeland, Civil Service

    City of Lakeland, Civil Service
    City of Lakeland, Civil Service Lakeland, United States

    2 weeks ago

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    Description


    This position requires responsible, professional work in marketing, event publicity, promotion, and advertising of the RP Funding Center, its events, facilities, and services.

    Work involves interaction with institutional advertisers, event promoters, and legislative organizations, negotiating service trade agreements, and developing advertising and marketing strategies.

    Work is carried out under the supervision of the RP Funding Center Director and is reviewed periodically by conferences, reports, and results achieved.

    Please attach a Marketing Portfolio at time of application.

    Manages and supervises direct reports.
    Supervises all aspects of the venue's marketing activities, negotiates contract rates with media, and approves and processes marketing-related billings.
    Compiles and releases press materials and coordinates all press functions, artist relations, and event hospitality.
    Maintains media resource list and issues press credentials.
    Schedules and supervises all promotional activities, including print and broadcast production and buying, social media platforms, and collateral materials.
    Develops effective marketing plans and campaigns that create regional and national awareness of the venue.
    Develops 3rd party partnerships and acquires and negotiates event and/or venue sponsorships.
    Assists event promoters in marketing efforts and generates financial support for event settlement.
    Creates and maintains market research program(s) and disseminates this information to internal and external user groups.
    Responds to all non-ticket-related venue complaints and works as an intermediary between venue, patrons, and promoters.
    Develops group sales strategies to promote event ticket sales to corporations, fraternal, social, and civic organizations.
    Business-related travel within and outside the State includes attending industry and event-related consumer/trade functions, fairs, conferences, and festivals.
    Remains current on national trends in the industry and local market changes to best serve the venue's mission.
    Oversees and maintains the venue's websites.
    May be required to work alternate hours as necessary for the efficient operation of the department.
    Position designated as Mission Critical by Department Director.


    ADDITIONAL FUNCTIONS:
    May function as a duty manager.
    Performs related work as required.
    Bachelor's degree from an accredited four (4) year college or university in Marketing, Event Management, Advertising, or Communications.

    Five (5) years of experience in marketing or advertising, preferably within the entertainment and sports industry, and/or event venue management.


    An equivalent combination of education, training, and experience which provide the necessary knowledge, skills, abilities, and other competencies necessary for success in the target position may be considered.


    SPECIAL REQUIREMENTS:
    Must possess a valid driver's license.
    Must maintain a valid telephone number.
    Considerable knowledge of marketing techniques, including public relations and event promotion.
    Knowledge of advertising design, including the elements needed to build and create marketing campaigns.
    Knowledge of public venue (convention center, theatre, and arena) operation, including areas outside of marketing.
    General knowledge of local media, including radio, television, and print.
    General knowledge of computers and computer graphics software.
    Ability to communicate effectively, both verbally and in writing.
    Ability to establish and maintain effective working relationships with co-workers, other city employees, and the public.


    WORKING ENVIRONMENT/PHYSICAL REQUIREMENTS:


    Requires sedentary work that involves walking or standing some of the time, exerting up to twenty (20) pounds of force regularly, and routine keyboard operations.

    The job risks exposure to no significant environmental hazards.

    The job requires normal visual acuity, field of vision, hearing, speaking, color perception, sense of smell, depth perception, and texture perception.

    All City of Lakeland positions are subject to testing (e.g. written, oral, performance, computerized, interview, and/or any combination).

    Candidates selected for testing will be notified via email or telephone.

    Please check your e-mail and telephone messages regularly, including "junk" folders.

    Test times and locations to be announced.

    THE CITY OF LAKELAND IS AN EQUAL OPPORTUNITY/EQUAL ACCESS EMPLOYER AND A DRUG FREE WORKPLACE

    #J-18808-Ljbffr
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