Associate Director, Primary Market Research - North Wales, United States - Merck Sharp & Dohme

Merck Sharp & Dohme
Merck Sharp & Dohme
Verified Company
North Wales, United States

1 week ago

Mark Lane

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Mark Lane

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Description
Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world.

Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.


Primary Responsibilities:

Key responsibilities include and are not limited to the following:

  • Develop and oversee execution of an assigned portion of the global market research plan and timeline for all aspects of Oncology with a strategic mindset and mínimal supervision.
  • Leadership and/or involvement in primary market research projects for Oncology including framing critical business questions, identification of information needs, identifying considerations from other data sources, development of research/analysis plans and management of the research process to deliver an objective understanding of key customers, competitors, products and current/future market developments.
  • Implement market research studies & manage budget of projects; brief agencies to deliver what is required especially strategic business insights in a compliant manner
- understands vendor capabilities, quality requirements, and recommends innovative options.

  • Articulate the rationale, hypotheses, and methodology of research approaches to both the manager and the franchise/client team proactively and ensure the business objectives are met and communicated in an effective way.
  • Explore alternative/creative ways of meeting an information need, considering new techniques alongside more traditional approaches to address business requests quickly and efficiently.
  • Complete complex analyses using available secondary data, syndicated reports and databases and integrates findings into primary market research efforts to tell and evolve the "story".
  • Proactively communicate and facilitate discussion with Marketing/Commercial Teams to ensure that insights are considered in decisionmaking and planning; integrates a variety of sources/studies to present strategic options to the extended team; provides consultative guidance to Marketing/Commercial Team(s).
  • Collaborate proactively with crossfunctional business partners including marketing communications, market access colleagues, commercial team, and the advertising agency to ensure optimal integration for the launch and postlaunch activities.
  • Assist with analysis to inform the strategic assumptions that are built into brand forecasts and tracking of key performance indicators and benchmarking dashboards.
  • Take full ownership of understanding the business challenge/information needs, considers alternatives, proposes appropriate method/approach, applies best practices, and proactively considers and/or develops new techniques and innovations to meet objectives.
  • Work on and lead adhoc franchise wide initiatives and/or projects as needed.

Education Minimum Requirements:


  • BA/BS

Required Experience and Skills:


  • This individual is expected to be an exceptional team player who can comfortably interact with and add value to the existing team of multiple market research team members working on Oncology and who also can comfortably partner with extended oncology team members including pricing and access, sales, marketing, and other market research colleagues responsible for specific indications.
  • The individual should also be able to proactively identify business opportunities for the Oncology Franchise
  • At the same time, the Associate Director will have demonstrated consistently strong leadership skills with an ability to work independently in a rapidly changing environment with a transformational mindset, cultural awareness, and resiliency to change that enables them to effectively produce results for individual areas of responsibility.
  • Minimum of (3) years' experience in Pharmaceutical US Market Research experience using both primary and secondary data sets
  • Past roles supporting sales, forecasting, access and pricing, marketing, competitive intelligence, early indications.
  • Knowledge of Oncology as well as prior experience on a Global Launch
  • Well developed analytical skills, strong problemsolving and demonstrated ability to think strategically and objectively.
  • Orientation toward collaboration/ teamwork, ability to lead teams in execution of market research, interest in ongoing learning.
  • Demonstrates strong leadership skills around customer focus, decision making, courage & candor, and fostering collaboration.
  • Ability and comfort in prioritizing and managing multiple requests from multiple marketing points and extended team members.
  • Ability to communicate effectively and a strong desire to lead change in terms of developing Best Practices
  • 10% Travel

Preferred Experience and Skills:


  • A strong understanding of primary market research methodologies and secondary data sets (minimum of 5 years), with new product launch and multiple customer segments within oncology is preferred.
  • Past Commercial Ph
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