Marketing and Sales Director - Lakeland, United States - City of Lakeland

Description

Marketing and Sales Director

Print )

Apply

?

Marketing and Sales Director

Salary

$77, $116,520.81 Annually

Location

Lakeland, FL

Job Type

Full Time Regular

Job Number

Department

RP Funding Center

Division

RPFC Marketing Staff

Opening Date

03/21/2024

Closing Date

Continuous

FLSA

Exempt

Bargaining Unit

NA

+ Description

+ Benefits

+ Questions

GENERAL DESCRIPTION OF CLASS

This position requires responsible, professional work in marketing, event publicity, promotion, and advertising of the RP Funding Center, its events, facilities, and services. Work involves interaction with institutional advertisers, event promoters, and legislative organizations, negotiating service trade agreements, and developing advertising and marketing strategies. Work is carried out under the supervision of the RP Funding Center Director and is reviewed periodically by conferences, reports, and results achieved.

Please attach a Marketing Portfolio at time of application.

ESSENTIAL FUNCTIONS AND ADDITIONAL FUNCTIONS

+ Manages and supervises direct reports.

+ Supervises all aspects of the venues marketing activities, negotiates contract rates with media, and approves and processes marketing-related billings.

+ Compiles and releases press materials and coordinates all press functions, artist relations, and event hospitality.

+ Maintains media resource list and issues press credentials.

+ Schedules and supervises all promotional activities, including print and broadcast production and buying, social media platforms, and collateral materials.

+ Develops effective marketing plans and campaigns that create regional and national awareness of the venue.

+ Develops 3rd party partnerships and acquires and negotiates event and/or venue sponsorships.

+ Assists event promoters in marketing efforts and generates financial support for event settlement.

+ Creates and maintains market research program(s) and disseminates this information to internal and external user groups.

+ Responds to all non-ticket-related venue complaints and works as an intermediary between venue, patrons, and promoters.

+ Develops group sales strategies to promote event ticket sales to corporations, fraternal, social, and civic organizations.

+ Business-related travel within and outside the State includes attending industry and event-related consumer/trade functions, fairs, conferences, and festivals.

+ Remains current on national trends in the industry and local market changes to best serve the venue's mission.

+ Oversees and maintains the venues websites.

+ May be required to work alternate hours as necessary for the efficient operation of the department.

+ Position designated as Mission Critical by Department Director.

ADDITIONAL FUNCTIONS:

+ May function as a duty manager.

+ Performs related work as required.

QUALIFICATIONS (EDUCATION, TRAINING AND EXPERIENCE) AND SPECIAL REQUIREMENTS

+ Bachelor's degree from an accredited four (4) year college or university in Marketing, Event Management, Advertising, or Communications.

+ Five (5) years of experience in marketing or advertising, preferably within the entertainment and sports industry, and/or event venue management.

An equivalent combination of education, training, and experience which provide the necessary knowledge, skills, abilities, and other competencies necessary for success in the target position may be considered.

SPECIAL REQUIREMENTS:

+ Must possess a valid driver's license.

+ Must maintain a valid telephone number.

KNOWLEDGE, SKILLS, ABILITIES AND WORKING ENVIRONMENT/PHYSICAL REQUIREMENTS

+ Considerable knowledge of marketing techniques, including public relations and event promotion.

+ Knowledge of advertising design, including the elements needed to build and create marketing campaigns.

+ Knowledge of public venue (convention center, theatre, and arena) operation, including areas outside of marketing.

+ General knowledge of local media, including radio, television, and print.

+ General knowledge of computers and computer graphics software.

+ Ability to communicate effectively, both verbally and in writing.

+ Ability to establish and maintain effective working relationships with co-workers, other city employees, and the public.

WORKING ENVIRONMENT/PHYSICAL REQUIREMENTS:

+ Requires sedentary work that involves walking or standing some of the time, exerting up to twenty (20) pounds of force regularly, and routine keyboard operations.

+ The job risks exposure to no significant environmental hazards.

+ The job requires normal visual acuity, field of vision, hearing, speaking, color perception, sense of smell, depth perception, and texture perception.

All City of Lakeland positions are subject to testing (e.g. written, oral, performance, computerized, interview, and/or any combination). Candidates selected for testing will be notified via email or telephone. Please check your e-mail and telephone messages regularly, including "junk" folders. Test times and locations to be announced.

THE CITY OF LAKELAND IS AN EQUAL OPPORTUNITY/EQUAL ACCESS EMPLOYER AND A DRUG FREE WORKPLACE

City of Lakeland

2024 Summary Sheet

Annual Leave

Annual leave is accumulated bi-weekly and based upon years of service as follows:

Annual leave may be taken as earned by employees hired after January 1, 1989. Employees hired prior to that date use annual leave within the calendar year following the year the leave is earned. All employees may carry over up to a maximum of twenty (20) days at the end of the calendar year. Regular part-time employees who work at least twenty (20) hours per week accrue annual leave at the rate of four (4) hours per month.*

Sick Leave

Sick rate is accrued biweekly based upon years of service and standard hour classification. Eligible for use as soon as earned. Regular part-time employees who work at least twenty (20) hours per week accrue sick leave at the rate of four (4) hours per month.

*NOTE: REGULAR employees with a working day other than eight (8) hours, please contact your supervisor regarding these policies.

Sick Leave Pool

Allows employees to receive sick leave benefits in cases involving catastrophic or long-term illnesses or injuries after all personal leave time has been depleted. Regular full-time employees contribute eight (8) hours and Regular part-time employees contribute four (4) hours on an annual basis. Employees must have completed one full year of service on or before December 31st of the calendar year enrollment; and have accumulated at least forty (40) hours of sick time (twenty (20) hours for Regular part-time employees). Participation in this program is voluntary.

For more information contact Amanda Kaiser at

Family & Medical Leave

Federal legislation guarantees up to twelve (12) weeks per year off work under certain circumstances outlined in the policy manual. The employees must have been employed by the City for at least twelve (12) months and have at least 1,250 hours of service during the 12-month period before the requested leave. The City will continue its group life and health insurance for an employee on leave at the same level and under the same conditions that existed while the employee was working.

For more information contact Dawn Justice at

Pension Plan

Provision for retirement income requiring mandatory participation for full-time regular employees.

Defined Benefit Plan:

Plan C Employee 3.12%

Employer 15.64%

OR

Defined Contribution Plan:

Executives, New Hires aged 52 and older, and Fire/Police Recruits

Employee 8.5% or 11% per election upon hire

Employer 15.39%

Deferred Compensation 457 Plan:

A voluntary plan that is invested in mutual funds. The Employees' Pension Board performs the due diligence on the mutual funds. Employees may reallocate their account at any time.

Maximum contribution for 2024 is $23,000; employees aged 50 or older can also add a "catch-up" amount of $7,500. Additionally, a match of up to 5% of salary is offered by the City in Plan C.

Holidays

Twelve (12) holidays, includes one (1) personal floating holiday to be used at any time after three (3) months of employment and prior to the end of the calendar year.

Funeral Leave

Up to three (3) days off with pay due to death of an immediate family member (as defined in the policy manual). Up to four (4) hours off with pay may be obtained through supervisor approval to attend local funeral services of persons other than immediate family.

Jury/Witness Duty

Employees required to serve on jury duty will be relieved of responsibility for their regular work shift or portion thereof and receive full pay while serving. All fees received for such service may be retained by the employee. Employees subpoenaed to any civil or criminal court proceeding, which employee is not personally or monetarily interested, shall be paid as if engaged in regular work activities.

Military Leave

Allows for up to 240 hours in any one calendar year for annual military training without loss of pay or benefits for any employee in some type of reserve status for the United States Armed Forces. (see policy manual for additional information).

Maternity Leave

Refer to Family & Medical Leave for those employees who qualify. Others may take up to three (3) months leave of absence available upon approval of the Department Head. Employees may opt to utilize any combination of paid (sick or annual leave) or unpaid leave.

Leave of Absence Without Pay

Written requests are subject to approval by Department Head and City Manager or designee for less than ninety (90) days. Requests for more than ninety (90) days also require Civil Service Board approval for employees in a Civil Service classification.

Longevity Pay

Tuition Reimbursement

Program provides employees up to $2,500 per fiscal year (October 1 through September 30) for reimbursement of tuition of approved college, university, vocational, or correspondence classes upon completion with a grade of "C" or better in credit courses only. Full reimbursement is given for courses and fees, upon approval. The program does not include reimbursement for cost of books, supplies or other related expenses.

For more information, contact Sue Cook at

Suggestion Awards

A program designed to provide a consistent and organized method for employees to submit and be rewarded for constructive ideas for improvement. Maximum award is $1000.

For additional information, contact Kathy McNelis at

Direct Deposit of Paycheck (refer to handout in new employee folder)

An account must be established with the institution of your choice prior to signing up for direct deposit.

Uniforms/Equipment

Uniforms issued at no cost to employees for those job classifications which require them. Equipment is issued to employees at either no cost or discounted cost depending upon job classification.

Parking

Free while at work.

Break Periods

Employees may be permitted two (2), fifteen (15) minute breaks during the workday. The time shall be at the discretion of the supervisor.

For Information on Health Insurance, Dental, Vision, and Life Insurance please contact Benefits at

For Information on Retirement Benefits, contact the Retirement Services Department at or

For Information on Firefighter and Police Officer Retirement Benefits, contact Foster & Foster at

01

Please indicate your highest level of education.

+ Less than a High School Diploma or GED

+ High School Diploma or GED

+ Some College - less than 30 credit hours

+ Some College - 30 credit hours, but less than 60 credit hours

+ Associate's Degree or 60 credit hours

+ 90 Credit Hours

+ Bachelor's Degree or 120 credit hours

+ Master's Degree

+ Doctorate Degree

02

Please indicate your years of experience in marketing or advertising, preferably within the entertainment and sports industry, and/or event venue management.

+ No experience

+ Some experience, but less than 1 year

+ At least 1 year, but less than 3 years

+ At least 3 years, but less than 5 years

+ At least 5 years, but less than 11 years

+ At least 11 years, but less than 14 years

+ At least 14 years, but less than 17 years

+ 17 years or more

03

Please provide a narrative supporting your answer to the above question. Be sure to include specific job title(s), job duties, organization(s) and the dates where the work was performed. Note: The employers and dates of employment you list here must also be included in the "Work Experience" section of this job application.

04

By clicking "Yes" below, I understand that all relevant work experience MUST be entered in the "Work Experience" section on my application. In addition, all current City of Lakeland employees must list all previous City of Lakeland work experience in the "Work Experience" section of the application. Failure to complete the "Work Experience" section will disqualify you from the application process.

+ Yes

+ No

Required Question

Agency

City of Lakeland, Civil Service

Address

500 N Lake Parker Avenue Lakeland, Florida, 33801

Phone

Website