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    Social Media Manager - Seattle, United States - Trupanion

    Trupanion
    Trupanion Seattle, United States

    2 weeks ago

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    Description
    Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

    Are you a Social Media leader passionate about building brands and community through compelling content, relevant storytelling, and dedicated customer engagement? Are you an experienced social strategist and content leader with proven abilities to use data, insights, and innovation to drive your social strategy for content your audience wants? Do you thrive on collaboration, experimentation, and bringing new approaches to light? Bonus points if you're maybe, just a little bit, pet obsessed.

    As the Manager of the Social Media team your focus will be on two strategic pillars: Social Media and Content.

    You will bring a deep understanding of how to use organic social media, both proactive & reactive, to drive brand engagement and to create a social presence that stands out from the crowd.

    You also will bring proven experience creating innovative content that educates, informs, and delights through a variety of mediums.

    In this role, you'll report to the Director of Brand & Content Marketing and be the people leader for an amazing team of brand reputation and social engagement specialists.

    This team is responsible for creating, delivering, and monitoring content across owned & earned social platforms, including rating & review sites, to engage, educate, respond to, and support our current and future pet-loving members and the veterinary community.

    You'll work closely with leaders from Digital & Direct, Customer, Veterinary, Breeder, and PR/corporate communications to build and maintain a strong voice for Trupanion brand awareness, engagement, and influence.

    The ideal candidate is a strong communicator who is a creative storyteller, data-fluent, and highly collaborative and who thrives in a fast-moving, fast-growing environment.

    This position is a hybrid role open to candidates in the Seattle area, working at least three days out of our casual and pet friendly Seattle office per week.


    What You Will Do:
    Manage an always-evolving organic social strategy that translates into an editorial calendar of campaigns & activations that appeal to several audiences, including pet parents and the veterinary community
    Bring to life brand messages and pet-focused content aligned with business objectives in creative yet measurable ways
    Lead a team responsible for daily social communications on a variety of topics, including product & service features, general pet health & insurance education, customer support, and overall brand engagement
    Set performance goals and manage reporting cadences for reach, engagement, and other KPIs that include actionable insights that inform other areas of Marketing
    Know and advocate for our audiences to ensure our content strategy serves both company and audience needs
    Hands-on creative development for compelling stories about pet insurance and the power of Trupanion pet insurance for pets, owners, and veterinary communities
    Extend our brand visibility, consistency, voice, and leadership across various social media platforms and conversations
    Collaborate with Paid and other Marketing teams to develop a full 360 view editorial calendar, create content, support our partnerships, and execute day-to-day management of campaigns
    Actively monitor the competition as well as the ever-changing landscape of social platforms and trends to identify opportunities, gather insights, and forecast what's next
    Hire, coach, and develop a team that supports a rapidly growing and changing business

    Qualifications:
    6-8 years of social media management experience with proven results for growing an audience through strong branded storytelling and strategic initiatives
    Proved experience setting and hitting key social KPIs and demonstrating larger business value of social program
    3+ years as a people manager
    Excellent copywriting and communication skills, with history on hands-on content creation
    Proficient in using social media posting and monitoring tools; ideally previous experience with Sprinklr
    Confident, collaborative, and communicative with a desire to thrive in a fast-paced environment.
    Proactive problem solving and critical, creative thinking.
    Love of pets and sense of humor

    You'll be successful in this role if you:
    Use data to make decisions and drive performance
    Leverage experience to drive innovation
    Thrive in a fast paced environment and adapt quickly to change
    Have a strong attention to detail
    Ask questions, try new things, bring new perspectives

    Compensation:
    The pay range for this position is $85,000 - $95,000
    Along with the base salary, Trupanion employees may be eligible for monthly bonuses

    We want all employees to be invested in Trupanion's success, so we grant Restricted Stock Units to all new team members.

    Our new hire grants vest over 4 years.
    #LI-ONSITE
    Additional Information


    Benefits and Perks:
    Full medical, dental, and vision benefits at no cost to the employee
    Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you)
    Five-week sabbatical after five years of employment
    Open, casual, pet-friendly, and fun office environment
    Free medical health insurance for your pet (1 dog or cat)
    Paid time off to volunteer at nonprofit organizations

    Seattle Office Amenities:

    Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.

    Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

    We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.

    Please contact us to request accommodations.

    #J-18808-Ljbffr
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