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    Senior Manager, Growth Marketing - Nashville, United States - Asurion

    Asurion
    Asurion Nashville, United States

    2 weeks ago

    Default job background
    Description
    Design and present Asurion's unique capabilities through compelling demos and experiences for a variety of internal and external partners.

    Generate interest and commitment from Asurion's existing and prospective partners to build advocacy and expand our programs across multiple categories including property & casualty, financial service providers, tech OEMs, etc.

    Define what it means to be a comprehensive provider of "Tech Care" services and position these services so partners understand how Asurion can leverage our proprietary AI-powered platform, advanced supply chain logistics, expansive stores footprint, and 20,000+ human Experts to serve their customers, solve complex issues for customers, and sell additional products & services on every customer interaction.


    Title :
    Sr. Manager, Growth Marketing

    Job Location:
    Nashville, TN

    Essential Duties & Responsibilities:
    Design and present Asurion's unique capabilities through compelling demos and experiences for a variety of internal and external partners.

    Generate interest and commitment from Asurion's existing and prospective partners to build advocacy and expand our programs across multiple categories including property & casualty, financial service providers, tech OEMs, etc.

    Define what it means to be a comprehensive provider of "Tech Care" services and position these services so partners understand how Asurion can leverage our proprietary AI-powered platform, advanced supply chain logistics, expansive stores footprint, and 20,000+ human Experts to serve their customers, solve complex issues for customers, and sell additional products & services on every customer interaction.


    Key Tasks:
    Partner with sales and solutions leads to understand strategic objectives for each client visit, identify the unique capabilities that address those objectives, and create an experience to demonstrate how we can apply those capabilities for the client
    Develop and communicate the value propositions and service benefits to new and existing partners via product demonstrations and tours
    Develop client-facing content (interactive prototypes, presentations, and video) for product demonstrations
    Work closely with product teams on new product developments and positioning of existing products
    Be a product expert and evangelist both internally and externally
    Take products, features, or differentiating details and elegantly distill these into easily understood benefits that resonate for the client partner in alignment with Asurion's overall value story and branding
    Combine product expertise with deep empathy for the client partner's needs to capture, craft and persuasively communicate the essence of the product's value
    Apply critical thought to the impact of new functionality or new products and find ways to position and creatively convey their benefits for the specific partner or customer need
    Demonstrate expertise in generating and communicating powerful messages using a variety of media, technology and channels

    Qualifications and Attributes:
    Strong written and verbal communication skills
    Strong collaboration and cross-functional leadership partnership skills
    Strong selling, relationship, and consultation skills
    A naturally curious mind with a passion for creating best-in-class experiential marketing solutions
    An ability to connect the dots between an idea, the partner value, the customer value, and the potential impact to Asurion
    Strong, consistent organizational skills to manage a high volume of requests and capture insights from prior client interactions to drive continual improvement
    Strong collaboration and partnering mentality, recognizing success as a team and respecting the expertise and diversity of perspective brought by others
    Experience in product innovation, product marketing, and consumer insights in technology

    #J-18808-Ljbffr
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