- Work with the Marketing Manager to develop marketing & communication projects with execution strategies and concepts that align with overall budget
- Collaborate with marketing and sales team members for various projects and marketing initiatives, gather content, and data as needed
- Assist in the development of marketing automation, inbound marketing campaigns, content strategies & inbound lead generation tactics
- Implement email marketing campaigns
- SEO and SEM management, keyword analysis, trends and optimization
- Paid media strategy (Google Ads, Facebook, LinkedIn)
- Research advertising trends and decide on appropriate ad placement
- Conduct market research to find answers about consumer requirements, habits and trends, and competitor analysis
- Brainstorm and assist in developing ideas for creative marketing campaigns
- Act as a sales team liaison for distributing information to the sales team regarding marketing and PR activity, photos, videos, and marketing assets
- Create sales presentations with a high level of quality and appearance, print, bind, and ship as needed
- Undertake individual tasks of a marketing plan
- Develop projects to create content that align with the marketing strategy
- Coordinate and lead video and photography shoots, shot lists, etc.
- Lead event planning and coordinate trade shows, marketing & promotion surrounding shows, team attendance, travel, sponsorship, shipping, promotion of show attendance, post-show wrap up, show budgets, and create & distribute agendas, etc. Lead overall communication between marketing and sales regarding all show details
- Assist in updating and maintaining the company website, backlinks, and general CRM maintenance
- Assist in the development and maintenance of social media presence
- Contribute to organizational effectiveness by maintaining marketing, media, and event calendars and supporting schedules, internal newsletter and office screen projection
- Create and distribute marketing & sales reports, assist in budget tracking and invoicing
- Degree in Marketing, Communications, or Advertising
- 3-5+ years of experience in the marketing and communication industry
- Excellent written and verbal communication skills
- Strong project management skills
- Event planning skills
- Hubspot knowledge a plus
- Salesforce knowledge a plus
- Excellent written and verbal communication skills
- Social media experience
- Be a creative person who is comfortable bringing ideas to the table
- Experience with Microsoft Office software - especially Microsoft Word and Excel
- Detail oriented self-starter who can work with minimal to moderate supervision
- Health, vision, dental and life insurance plan options
- Company paid life insurance at $10,000
- Paid Vacation and holidays
- 401(k) Contributions
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Digital Marketing Specialist - South Haven, United States - Legacy Building Solutions
3 weeks ago
Description
ESSENTIAL FUNCTIONS
Legacy Building Solutions is seeking a Digital Marketing Specialist who will play an integral role in growing our innovative brand and assist our sales team at events and with various marketing & presentation requests. This person will love teamwork but enjoys working independently and collaborating with multiple roles and cross functional teams. We're looking for a versatile and tech savvy individual who enjoys both traditional marketing communications, event planning, and ever evolving marketing & sales trends, CRM strategies and inbound marketing. If you would enjoy being part of the Legacy family, we want to hear from you
FT- hourly Position
JOB REQUIREMENTS
