Digital Marketing Specialist - Litchfield, United States - Legacy Building Solutions

Legacy Building Solutions Litchfield, United States

2 weeks ago

Description

Job Description

Job DescriptionSalary:

ESSENTIAL FUNCTIONS

Legacy Building Solutions is seeking a Digital Marketing Specialist who will play an integral role in growing our innovative brand and assist our sales team at events and with various marketing & presentation requests. This person will love teamwork but enjoys working independently and collaborating with multiple roles and cross functional teams. We're looking for a versatile and tech savvy individual who enjoys both traditional marketing communications, event planning, and ever evolving marketing & sales trends, CRM strategies and inbound marketing. If you would enjoy being part of the Legacy family, we want to hear from you

FT- hourly Position

JOB REQUIREMENTS

Work with the Marketing Manager to develop marketing & communication projects with execution strategies and concepts that align with overall budget
Collaborate with marketing and sales team members for various projects and marketing initiatives, gather content, and data as needed
Assist in the development of marketing automation, inbound marketing campaigns, content strategies & inbound lead generation tactics
Implement email marketing campaigns
SEO and SEM management, keyword analysis, trends and optimization
Paid media strategy (Google Ads, Facebook, LinkedIn)
Research advertising trends and decide on appropriate ad placement
Conduct market research to find answers about consumer requirements, habits and trends, and competitor analysis
Brainstorm and assist in developing ideas for creative marketing campaigns
Act as a sales team liaison for distributing information to the sales team regarding marketing and PR activity, photos, videos, and marketing assets
Create sales presentations with a high level of quality and appearance, print, bind, and ship as needed
Undertake individual tasks of a marketing plan
Develop projects to create content that align with the marketing strategy
Coordinate and lead video and photography shoots, shot lists, etc.
Lead event planning and coordinate trade shows, marketing & promotion surrounding shows, team attendance, travel, sponsorship, shipping, promotion of show attendance, post-show wrap up, show budgets, and create & distribute agendas, etc. Lead overall communication between marketing and sales regarding all show details
Assist in updating and maintaining the company website, backlinks, and general CRM maintenance
Assist in the development and maintenance of social media presence
Contribute to organizational effectiveness by maintaining marketing, media, and event calendars and supporting schedules, internal newsletter and office screen projection
Create and distribute marketing & sales reports, assist in budget tracking and invoicing

EXPERIENCE

Degree in Marketing, Communications, or Advertising
3-5+ years of experience in the marketing and communication industry

SKILLS REQUIRED

Excellent written and verbal communication skills
Strong project management skills
Event planning skills
Hubspot knowledge a plus
Salesforce knowledge a plus
Excellent written and verbal communication skills
Social media experience
Be a creative person who is comfortable bringing ideas to the table
Experience with Microsoft Office software - especially Microsoft Word and Excel
Detail oriented self-starter who can work with minimal to moderate supervision

Competitive Wages and Benefits:

Health, vision, dental and life insurance plan options
Company paid life insurance at $10,000
Paid Vacation and holidays
401(k) Contributions

We are an equal opportunity employer. All candidates for employment will be considered without regard to race, people of color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, state, or local law.

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