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Saint Cloud

    Advertising and Marketing Specialist - St Cloud, United States - Associated Wholesale Grocers

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    Description

    Job Description

    Summary
    The AIM (Advertising and Innovative Marketing) Specialist is responsible for increasing Divisional same
    store sales and profits through the development of merchandising, marketing programs, printed ads,
    websites, and promotional events. The end result should be increased ad week sales over previous
    year.
    Description of Work

    Essential Functions:

    • Develops campaigns and promotional material, and assists with creating advertising
    content. Effectively places promotional content throughout multiple media channels.


    • Through key ad items and programs, coordinates with in-house departments to create
    weekly ads and ongoing promotions.


    • With the use of iPro ad planning software, create ads with complimentary items and ad
    themes to drive sales and promote customer excitement.


    • Uses product endorsements, samples, rebates, coupons, and other promotional tactics to
    increase awareness and sales.


    • Partners with sales and other marketing personnel to cost-effectively follow through with
    all phases of promotional campaigns.


    • Creates special sales events and manages ad pool funds to support the overall ad
    program.


    • Manages supplemental vendor negotiations including incremental promotional support
    and ad fees with vendors.


    • Assists retailers with needs or requests including writing special ads, mediating issues
    between retailers and vendors, billing issues, customizations, and additional sales
    opportunities.


    • Oversees the manual processes involved in creating the final ad product and
    comprehensive promotional planning, preparing the weekly ad, holding retailer feedback
    ad meetings, etc. The ultimate result should be a complete, accurate, and timely flow of
    information to both retailers and vendors.

    Qualifications
    Any combination of education, training and experience providing the following knowledge, skills, and

    abilities:

    Knowledge:

    • Understanding of the retail grocery industry, vendor community and brokerage or sales
    area(s).


    • Proficient in Microsoft Excel and knowledge of other Microsoft software.
    • Working knowledge of Aptaris or iPro ad planning tool.
    • Planning experience as it pertains to item mix, pricing, frequency, etc.
    • Advertising and sales trends by category.

    Abilities:

    • Exceptional attention to detail and time management skills.
    • Strong technical aptitude with comfort in software navigation.
    • Effective relationship building skills to create and grow professional relationships with
    vendors and retailers.


    • Highly adaptable and able to manage various tasks while meeting multiple deadlines.

    Experience, Education and Training:

    • Minimum of high school diploma.
    • College degree or comparable work experience preferred.
    • A grocery retail background, with sales and marketing experience.

    Physical Requirements:

    • Perform bending, squatting, sitting, and reaching from floor level to waist level.
    • Must be able to move throughout various buildings, conduct meetings at retail sites, load
    and unload materials and equipment.


    • Must be able to lift 25 pounds (copier paper boxes).
    • Must be able to sit in a car for long periods of time.
    • Must be able to drive both day and at night.

    Working Environment:

    • Standard office/store environment.
    • Occasional overnight travel.
    • Must be able to work nontraditional hours as needed (before and after normal office hours
    and weekends).

    Licensing/Certifications:
    N/A

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