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    Advertising and Marketing Specialist - St Cloud, United States - Associated Wholesale Grocers

    Associated Wholesale Grocers
    Associated Wholesale Grocers St Cloud, United States

    3 weeks ago

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    Description


    Job DescriptionSummaryThe AIM (Advertising and Innovative Marketing) Specialist is responsible for increasing Divisional samestore sales and profits through the development of merchandising, marketing programs, printed ads,websites, and promotional events.

    The end result should be increased ad week sales over previousyear.


    Description of WorkEssential Functions:

    • Develops campaigns and promotional material, and assists with creating advertisingcontent. Effectively places promotional content throughout multiple media channels.
    • Through key ad items and programs, coordinates with in-house departments to createweekly ads and ongoing promotions.
    • With the use of iPro ad planning software, create ads with complimentary items and adthemes to drive sales and promote customer excitement.
    • Uses product endorsements, samples, rebates, coupons, and other promotional tactics toincrease awareness and sales.
    • Partners with sales and other marketing personnel to cost-effectively follow through withall phases of promotional campaigns.
    • Creates special sales events and manages ad pool funds to support the overall adprogram.
    • Manages supplemental vendor negotiations including incremental promotional supportand ad fees with vendors.
    • Assists retailers with needs or requests including writing special ads, mediating issuesbetween retailers and vendors, billing issues, customizations, and additional salesopportunities.
    • Oversees the manual processes involved in creating the final ad product andcomprehensive promotional planning, preparing the weekly ad, holding retailer feedbackad meetings, etc. The ultimate result should be a complete, accurate, and timely flow ofinformation to both retailers and vendors.
    QualificationsAny combination of education, training and experience providing the following knowledge, skills, andabilities:

    Knowledge:

    • Understanding of the retail grocery industry, vendor community and brokerage or salesarea(s).
    • Proficient in Microsoft Excel and knowledge of other Microsoft software.
    • Working knowledge of Aptaris or iPro ad planning tool.
    • Planning experience as it pertains to item mix, pricing, frequency, etc.
    • Advertising and sales trends by category

    Abilities:

    • Exceptional attention to detail and time management skills.
    • Strong technical aptitude with comfort in software navigation.
    • Effective relationship building skills to create and grow professional relationships withvendors and retailers.
    • Highly adaptable and able to manage various tasks while meeting multiple deadlines

    Experience, Education and Training:

    • Minimum of high school diploma.
    • College degree or comparable work experience preferred.
    • A grocery retail background, with sales and marketing experience

    Physical Requirements:

    • Perform bending, squatting, sitting, and reaching from floor level to waist level.
    • Must be able to move throughout various buildings, conduct meetings at retail sites, loadand unload materials and equipment.
    • Must be able to lift 25 pounds (copier paper boxes).
    • Must be able to sit in a car for long periods of time.
    • Must be able to drive both day and at night

    Working Environment:

    • Standard office/store environment.
    • Occasional overnight travel.
    • Must be able to work nontraditional hours as needed (before and after normal office hoursand weekends)

    Licensing/Certifications:
    N/A
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