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    Marketing Specialist - St. Cloud, United States - CentraCare

    CentraCare
    CentraCare St. Cloud, United States

    3 weeks ago

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    Full time
    Description

    Position Details

    :
  • Full-time | 80 hours every two weeks | Monday-Friday, 8 a.m. - 5 p.m.
  • Hybrid role – candidate will have the ability to work from home 3-4 days per week and be on-site as needed. Primary office location is currently based at CentraCare – South Point.

    • What you'll do:

  • Develop and execute strategic marketing communications plans in support of the CentraCare strategic plan and service line business plans.
  • Partner with internal staff or leverage third-party resources to identify appropriate data and information to develop data-informed marketing strategies.
  • Create clear measurable goals for service line marketing communications plans and tracks progress and performance in achieving goals and return on investment.
  • Create service line marketing communications plans in keeping with CentraCare key messaging and visual brand standards. Supports overall CentraCare brand building in all marketing efforts.
  • Select and use effective marketing and communications tools such as electronic media/web content, search engines listings, social media, advertising, direct mail, collateral materials, and events to promote CentraCare entities and service lines.
  • Write and edit content and determine key strategies and messages in support of marketing plan execution. Writes content in keeping with the CentraCare brand voice.
  • Works effectively with service line directors and colleagues in Web Development, Communications, Consumer Insights, and Planning to create and execute marketing campaigns.
  • Develop ideas, create content, and partner with Communications to internally promote CentraCare services.
  • Supports and helps staff with special events, promotional events, and health care community educational events.
  • Serves as a marketing consultant and makes budget recommendations in support of marketing communications plans.

    • Benefits:

  • Open communication amongst the team and leaders.
  • A work environment focused on growth where employees are supported to building their skills, leverage networks, and seek out improvement.
  • We offer a generous that includes medical (choose between an HRA or HSA), dental, flexible spending accounts, PTO, 401(k) retirement plan & match, LTD and STD, tuition reimbursement, discounts at local and national businesses and so much more

    • Qualifications:

    Education

  • Bachelor's degree in marketing, data analytics, advertising, communications, business administration, or related field required.

    • Experience

  • Three to five years of experience in marketing, analytics, advertising, or promotion related position required.
  • Demonstrated experience in using digital marketing tools to achieve organizational goals.

    • Software Knowledge

  • Microsoft Office products: Word, Excel, PowerPoint, Outlook, and SharePoint.

    • CentraCare has made a commitment to diversity in its workforce. All individuals including, but not limited to, individuals with disabilities, are encouraged to apply. CentraCare is an EEO/AA employer.

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