- You will lead the build, execution and optimization of campaigns, with an eye toward channel expansion and optimization, to meet to fuel pipeline generation. You understand the role 3rd party data plays to shift from contact to account-based engagement to accelerate velocity and increase conversions.
- You will own digital and events channels - eMail, digital events, paid media, , SEM and 3rd party events - and bring next-practice expertise in B2B SaaS.
- You will immerse yourself in our growth marketing infrastructure, taking ownership of our marketing technology stack (Pardot, HubSpot, 6sense, Salesforce, Sales Loft) to ensure integration, utilization and full automation to improve reporting and insights to fuel optimization and ROI.
- You will gain deep insights into our current processes, identifying areas for improvement.
- You will take a deep dive into success metrics and KPIs, understand how, when, and why they are tracked, and how they are incorporated into overall reporting systems. This will inform how we build and execute marketing programs to ensure measurability and optimized lead management.
- You will take full ownership of enhancing lead management workflows and implementing best practices.
Streamline Campaign Workflows:- 7-10 years of Marketing Operations experience including previous leadership experience in managing highly matrixed teams.
- Effectiveness in creating demand (pipeline; conversions) in alignment with sales.
- Admin-level proficiency with marketing automation tools (e.g., Pardot / Account Engagement), and CRM systems (e.g., Salesforce) is a must.
- A data-driven approach is essential for translating insights into actionable strategies.
- Understanding of traditional, digital, and emerging marketing channels and tactics.
- Familiarity with account-based marketing (ABM) and ABM orchestration tools (e.g. 6Sense).
- Familiarity with web content management (e.g. Wordpress) and website analytics (e.g. Google Analytics) systems.
- Effective collaboration with cross-functional teams.
- Exceptional verbal, interpersonal, communication, and presentation skills.
- Strong project management skills including agile practices.
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Vice President, Growth Marketing and Operations - Austin, United States - LINQ Services
Description
As the Vice President, Growth Marketing and Operations, you will be the driving force behind owning and evolving the growth marketing infrastructure for scale at LINQ to improve time to market, increase ROI, automate measurability and help us acquire and convert to LINQ software.
If you are a growth marketing expert, a builder and optimizer of systems, processes and teams, and love to collaborate across the aisle, this high impact and collaborative role is for you
What You'll Do:
You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details.
Marketing Tech Stack:
Manage and fine-tune our marketing technology and integrations, including marketing automation (Pardot / Account Engagement), CRM (Salesforce), ABM orchestration (6Sense), analytics tools (Google Analytics), and other marketing-related software.
Streamline Campaign Workflows:
Partner with the SFDC team to streamline campaign workflows and standardized processes to enhance campaign setup, tracking, execution, lead lifecycle and reporting.
Determine what process should be decentralized vs centralized and provide ongoing enablement and training to ensure understanding and compliance.Paid Media:
Partner with our external agency to manage the strategy, execution and tracking of paid marketing investments and channels, including SEM, Display, Social, and ABM to meet our aggressive growth goals.
Lead Management:
Collaborate cross-functionally to optimize lead management processes, lead routing, and Marketing to Sales handoffs.
Ensure there are no holes in our bucket and results are attributing correctly to fully understand ROI and no lead is left behind.
Compliance:
Lead process and technology changes to ensure compliance of our marketing database with data protection and consumer privacy regulations.
Data-Driven Insights:
Leverage data analytics to produce and maintain reports and dashboards across our tech stack to enable optimization and investment decisions.
Enable a data-driven culture across LINQ.Documentation and Training:
Define, create and own documentation for marketing automation and operations processes to make the marketing team and campaigns more efficient.
Provide ongoing training to improve overall competency and compliance.Tech Stack Alignment and Maintenance:
Own the setup and configuration of third-party integrations, maintaining our digital properties/platforms, website, marketing automation platform, and CRM systems.
Partner with RevOps, Business Systems and GTM teams to ensure that our marketing processes are aligned with enterprise data processes, data structures and workflows.
What you bring to the role:
