- Own the overall go-to-market strategy for our corporate segment
- TAM, market share, competitive assessment by category
- Target audience definition and priorities, customer needs
- Growth levers across offerings, GTM, geos
- Pricing & Packaging
- Marketing strategy
- Value proposition and messaging
- Partner closely with other segment PMMs (enterprise and midmarket) as well as product group to build the relevant offerings to meet our customers demand and needs
- Develop deep knowledge and affinity with our customers, their personas and sub-segments
- Lead a growing team of product marketing leaders with a deep understanding of the corporate segment and our offerings across all product categories
- Partner closely with Sales and Marketing teams on a daily basis to drive the business, support sales with fast updates to enablement and Bill of Material, and brief marketing on campaigns
- Be an experienced senior-level PMM (startup experience appreciated), with relevant enterprise software experience
- Self-starter and proactive leader with 15+ years of building highly effective teams
- Highly pragmatic leader willing to drive both strategy and fast pace execution
- Thrive and proven success influencing peers across sales, marketing, product management and regional leaders in a high matrixed and global organization environment
- Strong executive presence and excellent communication skills
- Strategic problem solver who can identify and set short and long term strategic priorities
- A drive to constantly optimize and improve, combined with a relentless focus on customer experience
- "Owner-operator" working style, deep sense of ownership for business results
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Adobe Systems Incorporated San Jose, United StatesOur Company · Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful ...
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Adobe San Jose, United StatesSenior Director Product Marketing Corporate Segment page is loaded · Senior Director Product Marketing Corporate Segment · Apply · locations · San Jose · New York · time type · Full time · posted on · Posted 2 Days Ago · job requisition id · R144252 · Our Company · C ...
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Senior Director Product Marketing Corporate Segment - San Jose, United States - Adobe
Description
JOB LEVEL
M70/P70EMPLOYEE ROLE
People ManagerThe Opportunity
We are looking for a strategic product marketing leader for Adobe's Corporate B2B segment, comprised of the world largest enterprises immediately below the Fortune 500 global companies. This leader will be responsible for the business and marketing strategy for this segment across all our DMe offerings. They will be accountable for driving business results in collaboration with multiple Go to Market cross-functional teams, as well as product groups. This is a highly visible position as we are heavily investing into what is a newly defined customer segment with a lot of untapped opportunity, in between our more established enterprise and SMB businesses. The ideal candidate will be passionate about the leading Adobe categories such as creativity, design and documents, exude ownership of the business and be able to deliver tangible results in a matrixed environment.
As we're building this new business segment, this leader will need to demonstrate a very pragmatic "startup" mentality with a strong bias for short cycle execution, trial and error, and tactical decisiveness. Whilst business strategy is a core part of the role, this leader needs to be prepared to partner very closely with our sales and marketing teams and play a key role in the daily execution.
What You'll Do
What You Need to Succeed
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.
Learn more about our vision here-
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $161,500 -- $360,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We're glad that you're pursuing a new opportunity at Adobe
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don't forget to include your uniquely 'Adobe' experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you're interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact