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Bartlett

    Brand Manager - Bartlett, United States - Rana Meal Solutions LLC

    Rana Meal Solutions LLC
    Rana Meal Solutions LLC Bartlett, United States

    3 weeks ago

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    Description

    PURPOSE OF POSITION


    Our Brand Manager will support the development and implementation of short- and long-term marketing strategies in the filled pasta category, including new item development, planning and execution, retail channel management, innovation, and brand activation.


    KEY RESPONSIBILITIES

    New Item Development:
    (Primary focus on Prepared Meals Category)
    Create R&D briefs including product design, pricing and packaging
    Create volume forecast for all new item projects
    Lead bi-weekly new item meeting for Retail
    Work with cross functional team to bring new items to market
    Lead new item development of new US & Canada pasta line extensions
    Lead the expansion into new pasta categories/formats and brands
    Lead new item development of new pasta launches in Canada
    Build customer sell in decks for new item projects
    Ensure all projects are launched on time
    Uncover insights to aid in new item development
    Artwork & Physical Packaging Development

    Work with Mkt Packaging Services Mgr. on creative briefs
    Work with Innovations and Procurement to develop new packaging structures as needed
    Assist Sales with new item sell-in

    Attend key customer new item sales presentations as the product expert
    Marketing Planning & Execution (Prepared Meals Category)

    Consumer & Shopper Marketing Planning & Execution:

    Manage marketing budgets for Pasta Category & New Brands
    Work with customers and agencies to build shopper marketing plans and execute on those plans throughout the year
    Instore activities
    Lead shelftalk planning & creation across all customers
    Lead box talker planning & creation across key customers (i.e. Walmart, Target)
    Manage creation & delivery of instore trays, coolers, shelf strips, & shelf dividers across all customers.
    Lead instore demos & display planning & execution
    Develop new tools, agencies, and capabilities for standing out instore and digitally
    At home activities
    Lead digital coupon planning & creation for Pasta Category
    Lead iBotta offer planning & creation for Walmart for Pasta Category
    Lead direct mailer planning with Kroger for Pasta Category
    Develop new tools, agencies, and capabilities for being more relevant at home
    Online activities
    Lead search ad planning & creation for Pasta Category
    Lead banner display ad planning & creation for Pasta Category
    Ensure that online content is accurate at all retailers
    Social/Digital Content Marketing
    When approved lead the planning and execution of all social/digital activities (i.e. lasagna or TakeHome)
    Measure and track performance of all marketing activities in the Pasta Category
    Retail Channel Management (Prepared Meals Category)


    Assortment Mix:
    Manage product mix to ensure profitability and strong category velocities
    Provide category mix insights and recommendations to sales team
    Manage discontinuations

    Margin Management:
    Constantly look for cost savings that will not impact product quality
    Investigate ways to improve pricing and lower customer margin requirements
    Provide demand planning, packaging procurement, and ingredient procurement with accurate forecast and help reduce waste cost

    Competitive Analysis:
    Keep a pulse on competitor's actions in store through IRI, 84.51, and other data sources
    Make leadership aware of new competitive products, pricing, or packaging changes
    Be proactive in proposing actions for velocity or distribution improvement

    Continuous Improvement:
    Continuously uncover areas for product quality and communications improvements
    Develop new business processes to improve company efficiency and accuracy

    Volume planning and achievement:
    Build annual volume budgets for the Pasta Category and new brands
    Monitor and deliver volume goals

    KEY SKILLS AND EXPERIENCE
    Bachelor's degree in marketing or closely related field is required, MBA Preferred
    10+ years' experience in ABM/Brand Management required
    Experience with Consumer-Packaged Goods industry required
    Strong analytical and intrapersonal skills
    Strong communication (verbal and written) and interpersonal skills required
    KNOWLEDGE, SKILLS, AND ABILITIES PREFERRED

    Collaborative with the ability to work independently
    High degree of self-motivation and discipline
    Strong time management, presentation, and communication skills (both written & verbal)
    Ability to work with a wide variety of individuals inside & outside the organization and maintain regular contact with all stakeholders

    #J-18808-Ljbffr
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