Manager, Field Brand Communications - Chicago, United States - McDonald's Corporation

McDonald's Corporation

Verified Company

Chicago, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description

McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.

We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family.

From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good:
good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters.

Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration:

Take a class at Hamburger University
Sample future items in our Test Kitchen
Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.

McDonald's Global Impact team is aligned around a vision to make McDonald's famous for our positive impact on people and the planet.

The North American Impact team includes Communications, Government Relations, Sustainability & ESG, and Philanthropy. Read more about McDonald's Purpose & Impact here.

We're looking for a Field PR Manager to drive PR and Impact strategy (including local media relations, influencer strategies, crisis management) across the East Coast/West Coast.

Your primary focus will be amplifying McDonald's strategic narrative and business priorities locally to drive brand affinity and trust in the local communities we serve.

Laddering up to the US Business Communications Team, this position will be based at McDonald's Headquarters in Chicago with occasional travel required to the East/West Coast.

You will report to the Senior Manager, US Field PR and be a member of the broader North American Impact team.

Responsibilities:

Lead the local PR strategy for the East/West region across key US business/operations, marketing, community and people initiatives.
Use data and knowledge of the local earned media landscape to develop creative approaches to reach key audiences.
Build and strengthen local reporter relationships on behalf of the brand.
Serve as a trusted PR counselor for local Field Office leadership and restaurant Owner/Operators.
Draft and review materials including campaign communications plans, pitches, press releases, statements, Q&A and more.
Triage and manage media response strategy on local and restaurantlevel issues and crises.
Collaborate with PR agency partners across the East/West.
Constantly storymine for potential news angles, data and trends to drive opportunistic storytelling, and work closely with crossfunctional North America Impact partners to amplify stories to broader audiences.

Qualifications

BA/BS degree required
Natural storyteller with excellent speaking, writing and editing skills
Ability to navigate, orchestrate and work through sophisticated issues with a strategic lens
Strong experience and knowledge of the earned media landscape
Adept at navigating media issues and crises for brands
Strong business knowledge with a demonstrated ability to understand business strategy and how to use communications as a mechanism to drive that strategy
Proven leadership and ability to influence and work with Sr. Leadership and multidisciplined teams
On the record media relations experience & experience managing agencies is a plus
Local or fieldlevel media relations & crises response experience is a plus
Ability to travel as needed

Additional Information
Nothing in this job posting or description should be construed as an offer or guarantee of employment.