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Bartlett

    Brand Manager - Bartlett, United States - Giovanni Rana

    Giovanni Rana
    Giovanni Rana Bartlett, United States

    3 weeks ago

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    Description
    PURPOSE OF POSITION

    Our Brand Manager will support the development and implementation of short- and long-term marketing strategies in the filled pasta category, including new item development, planning and execution, retail channel management, innovation, and brand activation.

    KEY RESPONSIBILITIES

    New Item Development: (Primary focus on Prepared Meals Category)
    • Create R&D briefs including product design, pricing and packaging
    • Create volume forecast for all new item projects
    • Lead bi-weekly new item meeting for Retail
    • Work with cross functional team to bring new items to market
    • Lead new item development of new US & Canada pasta line extensions
    • Lead the expansion into new pasta categories/formats and brands
    • Lead new item development of new pasta launches in Canada
    • Build customer sell in decks for new item projects
    • Ensure all projects are launched on time
    • Uncover insights to aid in new item development
    Artwork & Physical Packaging Development
    • Work with Mkt Packaging Services Mgr. on creative briefs
    • Work with Innovations and Procurement to develop new packaging structures as needed
    Assist Sales with new item sell-in
    • Attend key customer new item sales presentations as the product expert
    Marketing Planning & Execution (Prepared Meals Category)

    Consumer & Shopper Marketing Planning & Execution:
    • Manage marketing budgets for Pasta Category & New Brands
    • Work with customers and agencies to build shopper marketing plans and execute on those plans throughout the year
    • Instore activities
    • Lead shelftalk planning & creation across all customers
    • Lead box talker planning & creation across key customers (i.e. Walmart, Target)
    • Manage creation & delivery of instore trays, coolers, shelf strips, & shelf dividers across all customers.
    • Lead instore demos & display planning & execution
    • Develop new tools, agencies, and capabilities for standing out instore and digitally
    • At home activities
    • Lead digital coupon planning & creation for Pasta Category
    • Lead iBotta offer planning & creation for Walmart for Pasta Category
    • Lead direct mailer planning with Kroger for Pasta Category
    • Develop new tools, agencies, and capabilities for being more relevant at home
    • Online activities
    • Lead search ad planning & creation for Pasta Category
    • Lead banner display ad planning & creation for Pasta Category
    • Ensure that online content is accurate at all retailers
    • Social/Digital Content Marketing
    • When approved lead the planning and execution of all social/digital activities (i.e. lasagna or TakeHome)
    • Measure and track performance of all marketing activities in the Pasta Category
    Retail Channel Management (Prepared Meals Category)

    Assortment Mix:
    • Manage product mix to ensure profitability and strong category velocities
    • Provide category mix insights and recommendations to sales team
    • Manage discontinuations
    Margin Management:
    • Constantly look for cost savings that will not impact product quality
    • Investigate ways to improve pricing and lower customer margin requirements
    • Provide demand planning, packaging procurement, and ingredient procurement with accurate forecast and help reduce waste cost
    Competitive Analysis:
    • Keep a pulse on competitor's actions in store through IRI, 84.51, and other data sources
    • Make leadership aware of new competitive products, pricing, or packaging changes
    • Be proactive in proposing actions for velocity or distribution improvement
    Continuous Improvement:
    • Continuously uncover areas for product quality and communications improvements
    • Develop new business processes to improve company efficiency and accuracy
    Volume planning and achievement:
    • Build annual volume budgets for the Pasta Category and new brands
    • Monitor and deliver volume goals
    KEY SKILLS AND EXPERIENCE
    • Bachelor's degree in marketing or closely related field is required, MBA Preferred
    • 10+ years' experience in ABM/Brand Management required
    • Experience with Consumer-Packaged Goods industry required
    • Strong analytical and intrapersonal skills
    • Strong communication (verbal and written) and interpersonal skills required
    KNOWLEDGE, SKILLS, AND ABILITIES PREFERRED
    • Collaborative with the ability to work independently
    • High degree of self-motivation and discipline
    • Strong time management, presentation, and communication skills (both written & verbal)
    • Ability to work with a wide variety of individuals inside & outside the organization and maintain regular contact with all stakeholders
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