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    Brand Manager - Chicago, United States - Ferrero

    Ferrero
    Ferrero Chicago, United States

    2 weeks ago

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    Description

    ****

    ****Job Location: Chicago, IL****

    ****Company Description:****

    ****Diversity Statement:****

    Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

    ****About the Role:****

    The ideal candidate is someone who can hit the ground running by managing the day- to-day operations of the brand, working with our agency partners and internal partners to develop and execute integrated marketing communications plans from in-store to digital & social executions. This role will be based in Chicago, IL.

    ****Main Responsibilities:****

    **Business and Brand Analysis, Monitoring and Reporting**

    + Provide in-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods category

    + Analyze business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant

    + Maintain understanding of the competitive environment to assess impact on business

    + Prepare and create engaging, meaningful and persuasive presentations

    + Own and actively manage brand marketing budget

    **Product Management**

    + Lead qualitative and quantitative market research briefing through to interpreting result and making recommendations for innovation and renovation

    + Outline innovation fit within brand foundations

    + Work closely with Category management and Trade Marketing to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation

    **Brand Equity, Communications and Shopper Planning and Execution**

    + Lead agency partners in creative development, asset development and execution of consumer and shopper activation

    + Ensure coherency across all consumer and shopper touchpoints to, drive cohesive and impactful messaging and trademark consistency in all communications

    + Set and track KPIs, offering recommendations for optimization of plans/assets

    + Agency management (SOWs, budget management)

    **Leadership and self-management**

    + Comfortable with multi-tasking in a fast-paced environment

    + Inter-departmental engagement with Trade marketing, Sales, Supply Chain, Finance and Legal to assist in the planning and execution of initiatives

    + Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs

    + Comfortable with presenting in front of senior management

    ****Who we are looking for:****

    Bachelors Degree in Business; MBA is a plus

    5+ years of experience in consumer-packaged goods brand marketing

    Experience working with syndicated databases; i.e. IRI, ACNielsen

    Ability to manage and prioritize multiple projects within scheduled timelines

    Possess solid project management skills from planning stage to execution

    Well-versed in Budget Management and Forecasting

    Experience in key channels of trade of Convenience, Food, Drug, Mass, Club and E-commerce (Brick and Click and Pure Play) is a must

    P&L management is a plus

    Experience working in business unit/country team within a global organization

    ****How to be successful in the role and at Ferrero:****

    Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, youll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

    Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

    ****Additional Information:****

    Please note that all Ferrero employees are required to submit proof of vaccination against COVID-19. If you accept an offer of employment from Ferrero, you are expected to abide by Ferreros Commercial COVID-19 Vaccination Guidelines and General Procedures, a copy of which will be provided to you upon hire.

    Requisition ID 40828 Job function Marketing Country United States City Chicago **Sharethis job**

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