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    Brand Manager - Chicago, United States - Hostess Brands

    Hostess Brands
    Hostess Brands Chicago, United States

    2 weeks ago

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    Description
    Join the Hostess Brands Team and help us inspire moments of JOY for our customers, consumers, stakeholders, and each other

    Job Description

    Job Overview

    The Brand Manager is a key leader within the Brand Management team to provide ongoing brand and category leadership and business and consumer analysis to drive growth in the business and to lead decision making for the team and the organization.

    Responsibilities
    • Enable delivery of revenue, volume, and gross profit targets for assigned business portfolio
    • In-depth analysis of Nielsen syndicated data, point-of-sale and/or other research, category and consumer data in support of marketing initiatives, identify business opportunities, and make recommendations to achieve marketing goals
    • Lead cross-functional teams and external agencies to execute all aspects of the business plan, including branding, packaging, consumer promotion, and trade support
    • Develop and maintain internal and external presentation decks, including customer facing marketing materials and/or communications
    • Collaborate with Sales, insights and category management teams in developing the viability and execution of customer business strategies. Monitor, evaluate, and report out execution of programs to key stakeholders
    • Work with the Marketing Activation team to manage agencies and outside marketing vendors involved in the creation and execution of marketing materials and programs, ensuring that both the messaging and the budget allocated to that messaging is appropriate and strategic
    • Partner with Innovation and/or Marketing Activation in annual brand and innovation plans, and lead the delivery of those plans to market
    • Assist in the development of a robust, insight driven product pipeline by researching and analyzing marketing, consumer, and sales data and presenting market trends and competitive analysis results
    Qualifications
    • P&L leadership, forecasting, business planning and execution experience required; Must have high financial literacy and strong business acumen across all organizational disciplines
    • Working with a P&L to achieve annual plan targets
    • Excellent verbal and written communication skills
    • Strong analytical and problem-solving skills. Able to analyze, synthesize, formulate, and present recommendations
    • Passionate about setting brand strategy and driving growth by better meeting consumer needs
    • Track record of success in leading cross-functional teams of internal and agency counterparts - Consumer Insights, Sales and Trade, Marketing Activation, Operations, Supply Chain, and Finance - to set and achieve goals
    • Proven ability to thrive and drive results in an entrepreneurial environment with limited resources, including making decisions with imperfect information, managing multiple demands and thrive in a fast-paced environment
    • Ability to influence and build credibility with all levels and functions of the organization
    • Proficient with MS Office suite and IRI/Nielsen syndicated data
    • Ability and desire to coach and develop potential direct reports
    • Food experience preferred but not required
    • BA/BS in Marketing, Business Administration, or related field. MBA in Marketing preferred
    • 6+ years of brand marketing experience without an MBA, or 4+ years of experience with an MBA; Classically trained consumer packaged goods experience preferred
    Hostess Brands, LLC is an equal opportunity/affirmative action employer. We consider candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status, and encourage minorities, females, veterans, and individuals with disabilities to apply. Upon request, Hostess Brands, LLC will provide reasonable accommodations for qualified applicant.

    About Us: Hostess Brands is a leading sweet snacks company that makes, markets, and distributes our delicious treats throughout North America.
    Our approximately 2,600 employees put their hearts in everything they do, inspiring moments of joy by baking new and classic snacks including Hostess Donettes, Twinkies, CupCakes, Ding Dongs and Zingers, as well as a variety of Voortman cookies and wafers.
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