Brand Manager - Elgin, United States - JOHN B SANFILIPPO & SON, INC

Mark Lane

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Mark Lane

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Description

Job Title:
Brand Manager


Department:
Marketing (660)


Reports to Job Title:
Brand Marketing Director


Fair Labor Standards Act Status (FLSA): X Exempt Non-Exempt Hourly


Summary of the Position**:

The Brand Manager leads the development and execution of marketing plans to achieve the business objectives for the brand.

Responsible for leading P&L process and cross-functional teams to executing marketing programs and deliver against volume, revenue and profit goals.


Duties and Responsibilities:


  • Develops brandbuilding initiatives that are consistent with the equity of the brand and drive profitable growth. Proactively makes recommendations within the marketing mix that optimize sales and profits. (25%) E
  • Proactively manages business through analysis of shipment and IRI/Circana consumption data. Identifies business challenges and opportunities that impact the Brand and provides recommendations to achieve volume, revenue and profit goals. (25%) E
  • Partners with sales to create consumercentric sales for customers and participates in customer meetings when appropriate. Identifies display vehicles that profitably drive merchandising activity. Leads cross functional team in developing and managing display vehicles. (15%) E
  • Champions packaging and innovation projects, including new products, reformulations and changes to packaging structure or graphics. Leads crossfunctional team and manages BDF process to deliver projects ontime. (15%) E
  • Leads the P&L process for innovation, packaging changes or existing product analysis. Recommends appropriate pricing and trade/marketing support levels to achieve business objectives. (10%) E
  • Supports agency relationship to develop annual marketing plans, develop onstrategy creative and creates effective/efficient consumer programs. (10%)

Supervisory Responsibility:

Does this position have supervisory responsibility? Yes
X No


Qualifications**:


Education, Experience and Knowledge:


  • Bachelor's degree in marketing or related business discipline; MBA highly desirable.
  • Three to five years of experience in a marketing role with a consumer products company, preferably in food.
  • Strong business and financial acumen.
  • Strong team leadership skills and ability to work crossfunctionally.

Skills and Competencies:


  • Base knowledge of new product launches in a marketing role.
  • Strong attention to detail, math aptitude, and ability to multitask responsibilities simultaneously.
  • Strong written and verbal communication skills.

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