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    Growth Manager - New York, NY, United States - Dr. B

    Dr. B
    Dr. B New York, NY, United States

    4 weeks ago

    Default job background
    Description
    As head of digital growth at Dr.

    B, you'll be helping us develop customer acquisition campaigns across multiple channels (including paid search, social and email), build reporting and forecasting systems, and iterate towards growth milestones via data-informed hypotheses.

    The ideal candidate is highly analytical and data-oriented and capable of aligning with multiple team members across our product and marketing teams.

    This is a remote, full-time role at an emerging healthtech startup.


    Role Description:
    Actively manage marketing channels against specific growth objectives
    Own a subset of channels that include SEM, paid social affiliate partnerships and marketing email campaigns
    In depth analyses of campaign performance in order to refine and identify new opportunities
    Build models to facilitate campaign management and forecast across channels, including A/B testing
    Run continual experiments to test and optimize new marketing channels, strategies and ad creative
    Manage relationships with partners, data providers and other vendors
    Work cross-functionally with product and sales to optimize the full customer funnel

    Role Requirements:

    3-5 years experience in growth, marketing, analytics, ideally in tech
    Experience working across marketing channels, particularly paid search and social
    Experience working with relevant advertising and CMS software
    Highly analytical and data-driven
    Ability to empathize with our target customer and build campaigns around them
    Detail-oriented, well-organized
    Strong communicator, both verbally and in writing
    #J-18808-Ljbffr
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