- Design and execute marketing plan to increase market share and revenue for the molecular biology product portfolio.
- Measure and report the impact of marketing campaigns and activities using OKR principles.
- Create innovative marketing tools such web page, datasheet, FAQ, blog, video, webinar, brochure and more to promote the molecular biology product portfolio.
- Manage impactful product launches including communication strategy, market assessment, pricing, competition, early adopter studies, demand generation, development of sales tools.
- Work with R&D teams to developing new products and design product launch for online/offline channels.
- Provide product positioning material and training for sales/distributor/technical support teams.
- Collaborate cross-functionally with IT, Operations, R&D and Manufacturing to ensure all products can be delivered with correct documents.
- Attend tradeshows. Annual travel of 3-5 short trips (
- Maintain, upgrade product lines: cDNA clone, CRISPR, RNAi, Transfection reagents, Lentivirus, PCR products
- Performs other duties as assigned
- Minimum of a bachelor's degree in life science discipline with good knowledge on molecular biology. Master's degree/MBA preferred
- 3 years of marketing or equivalent experience in a customer facing role.
- Good understanding of molecular biology techniques (Clones, cloning, PCR, CRISPR, Lentivirus technology) and its applications
- Demonstrated knowledge of marketing tactics and practices. Previous experience in digital marketing a plus
- Excellent English-writing, speaking and proof-reading skills are essential.
- Must be a team player with ability and desire to collaborate diverse staff and support customers.
- Must be proficient in the use of Microsoft software (word processing, email, spreadsheet, database,
- Strong project management skills
- Organized and self-motivated.
- Passion for professional growth, team mentality, creativity, and a positive "can-do"/"yes" spirit
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Marketing Manager - Baltimore, United States - Origene
Description
OriGene at a Glance:
OriGene's greatest asset is our people We know and understand that employees are the force that pushes our company forward.
We start by respecting a work-life balance. Our leaders are aware and considerate that our employees perform at their best when energized.
It is this respect for individuals' time that has contributed significantly to the happiness and innovative spirit of our employees.
Every year, we host different events that allow our staff to unwind and get to know their colleagues rather than sitting behind a desk all the time.
We do this because we want our company culture to be one of solid teamwork and tolerance for the diverse group that we have here at OriGene.
In addition to this, our employees also receive abundant access to learning, development, and mentorship throughout their time and are recognized through annual merit increases and bonuses.
Moving towards the future, OriGene has made many significant advancements in maintaining a green workspace.Because labs use four times the energy of a typical office environment, we made many changes to reduce our impact on the environment and ensure the longevity of our home.
We hope that future individuals joining our team are not simply able to find a rewarding career but a positive experience to last them a lifetime.
About us:
OriGene Technologies Inc.
is a thriving, reputable, and women-led life science company located in Rockville, MD, guided by a team with a combined 25+ years of experience in the industry.
We have grown to have a national and global presence since our foundation in 1996.Although OriGene was created with the end goal of being "Your Gene Company," we have added to our original initiatives to become the premier source for genomic and proteomic tools to accelerate scientific breakthroughs and novel diagnostics.
We exist to serve customers by providing efficient, innovative, and comprehensive solutions for life science researchers.Our customers come to us because we provide high-quality products that contribute to their scientific advancements, and we are proud to be a part of such incredible achievements.
Working with OriGene presents an opportunity to further your career aspirations, whether getting a professional certification or gaining tactical experience.
Our leaders are committed to the professional growth of our employees because we know that this is the only way the company can continue to grow.
We believe that nothing is more important than a diverse and engaged workforce, and we make every effort to display that through our recruitment practices.
To learn more about OriGene, view our online presence:·
Website
·
·
Glassdoor
·
Indeed
EEOC Statement:
OriGene Technologies Inc.
is an Equal Opportunity Employer and does not discriminate against any applicant due to any identification within a protected class.
Benefits:
OriGene provides a robust benefits package to its employees, including medical (prescription drug coverage and access to a comprehensive HealthJoy service), dental, and vision benefits.
In addition, OriGene offers a truly flexible working arrangement through 15 personal days every year, 11 holidays, two floating holidays, and hybrid capabilities (for qualifying roles).
RequirementsThe Marketing Manager – Molecular Biology assists with and facilitates the marketing processes for the Rockville business location.
This is a hands-on position responsible for growing the company's revenue and maximizing the profitability of the Molecular Biology product line by developing and implementing strategic and tactical marketing programs.
The role includes hybrid working capabilites after the successful completion of an individual's first thirty days.Principle Responsibilities:
Qualifications/Skills/Abilities: