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    Marketing and Brand Manager - Baltimore, United States - Morgan State University

    Morgan State University
    Morgan State University Baltimore, United States

    4 weeks ago

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    Description


    Posting DetailsPosting Summary Job Title Marketing and Brand Manager Division Division of Institutional Advancement Department Office of Public Relations & Strategic Communications Work Status Full Time Position Category Staff FLSA Exempt Pay Range Commensurate with experience Minimum Commensurate with experience Maximum Commensurate with Experience Fund Source State Support Job Duties Maryland's Preeminent Public Urban Research University and designated National Treasure Morgan State University is seeking an experienced and creative marketer to join the University's Office of Public Relations and Strategic Communications (OPRSC).

    As a member of the strategic communications team, the ideal candidate selected for this impact marketing role would be joining the State's most prominent HBCU (Historically Black Colleges and Universities) during a period of unprecedented growth and opportunity.

    The Morgan State University mission has never been more relevant, and its brand has never been stronger If you are intrigued by this opportunity and believe that you have the necessary skills to help continue this momentum and further advance the University in its goals, we invite you to join our passionate, creative, and consistent communications team.

    Working alongside and under the supervision of the Director of Public Relations and Strategic Communications, the Marketing and Brand Manager's duties entail developing and implementing the school's full range of marketing efforts critical to generating new enrollment, maximizing student retention, and ensuring strong and positive stakeholder recognition to enhance the school's brand and profile.

    In addition, the Marketing and Brand Manager will be responsible for driving marketing strategy and execution.

    As a Brand Manager, you'll manage the process of metrics-driven and measurable marketing campaigns associated across audiences, aiding in the development of creative work and execution across internal and external creative and media partners.

    The person filling this role on the Public Relations and Strategic Communications team is a proven marketing leader with the marketing intuition, creative vision, and executional capability to be responsible for stakeholder awareness and engagement.

    As this will be both a strategic and tactical role, the right candidate will be responsible for planning marketing programs, delivering analytics to optimize program results, and daily planning, production, and execution of campaigns.

    The individual selected will collaborate with the Assistant Vice President of Public Relations and Strategic Communications and the Assistant Director of Web Communications, helping Morgan drive awareness and preference, increase market share, and build a broader brand affinity.

    Job Responsibilities

    • Manage the promotion and positioning of the University's mission, programs, and brand.
    • Lead and drive the strategic development and execution of integrated marketing communications and provide leadership for all deliverables for brand communications.

    Project Management:

    creating project plans, defining deliverables, taking campaigns from ideation to delivery; including monitoring and identifying risks and open issues within projects, concluding with an audit of results; along with managing the work of internal and external resources.


    • Manages and coordinates the relationship with key vendors who produce marketing efforts on behalf of the University, ensuring consistency, continuity, and quality.
    • Manage marketing activation projects from planning to implementation.
    • Work with key partners within the University to ensure alignment on key initiatives.
    • Collaborate with internal teams including PR and web communications to develop cross-channel, cross-category marketing plans.
    • Work closely with the admissions team and institutional research to understand historic student behaviors and forward-looking opportunities to leverage new programs/expansions/ experiences/marketing plans, etc.
    • Work with the design team and external agency to deliver 'best-in-class' executions.
    • Support the design and production of promotional materials, such as websites and brochures.
    • Assist in managing the marketing budget and deliver ROI of budget.
    • Act as the liaison between OPRSC and the marketing/advertising agency on the tactical advertising campaigns' creative and media plans.
    • Promotes on-brand messaging to key stakeholder groups through traditional, digital, and social media channels all with the goal of enhancing the image of the University.
    • Support digital marketing campaigns and vendors through various channels, including but not limited to, web, SEO, pay-per-click, social and email.
    • Recommend and gain alignment on message strategy for marketing and advertising

    Requested Minimum QualificationsEducation:
    The successful candidate must have a Bachelor's Degree in an applicable discipline such as Marketing, Advertising, or Communications or a related field from an accredited college or university


    Experience:
    A minimum of 5 years of marketing experience is required


    Knowledge, Skills & Abilities:

    • Strong knowledge of marketing principles, branding, and strategic communications
    • Prior experience working within an agency or managing agencies preferred
    • Demonstrated experience managing marketing campaigns, including defining goals, strategies and timelines for communicating with targeted audiences
    • Strong ability to understand strategy, communicate expectations, and align decision rights, priorities and deliverables for the brand and University
    • Proven project leadership capability with the critical ability to work with cross-functional teams.
    • Can establish trust, credibility, and influence across multiple partners in a highly matrixed organization
    • Experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven department with an analytical and focused approach to marketing
    • Demonstrated ability to work independently with minimal supervision and with others within a collaborative, team-based, positive work environment
    • High level of organization and project management skillsOther Preferences for ConsiderationPrior experience working within an agency or managing agencies preferred.2 years of project management experience is ideal, and experience in the education market a plus.
    Posting Detail Information Posting Number ST01235 Number of Vacancies 1 Job Open Date 04/26/2024 Application Review DateJob Close Date 05/15/2024 Special Instructions to Applicant Upload the following documents to your application, prior to submission:
    Cover LetterResumeList Contact Information of references in the Reference Page of the Application.
    Campaign portfolio link
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