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    Hotel Revival Brand Manager - Baltimore, United States - New Waterloo

    New Waterloo
    New Waterloo Baltimore, United States

    2 weeks ago

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    Description
    Job DetailsJob LocationHotel Revival
    • Baltimore, MDPosition TypeFull TimeSalary Range$65, $75,000.
    00 Salary/yearJob CategoryMarketingDescriptionHOTEL REVIVAL is hiring a BRAND MANAGERHotel Revival is 107 key art-centric boutique hotel located in Baltimore's historic Mount Vernon neighborhood, home to 19th-century architecture, lush parks, iconic churches, galleries, restaurants, and cultural venues. It embodies Baltimore by showcasing local products, the city's history, and native cuisine.

    This award-winning property is internationally recognized for its commitment to the ongoing restoration of Baltimore and its success in social impact.

    JOB OVERVIEWReporting to the hotel's General Manager, the Brand Manager will be accountable for creating + executing impactful marketing initiatives that drive brand and revenue to the following outlets:
    Hotel Revival, and its sub-outlets, including Topside, B-Side, and 'Dashery.

    This role requires a brand publisher mindset:

    you'll create the content our audience is looking for, that aligns with marketing & revenue goals, then optimize the path to conversion.

    As our Brand Manager, you will be responsible for strategizing, planning, scheduling, communicating, and delivering marketing + programming initiatives that are on-brand, on time, and on budget.

    In other words, you'll get to work with a lot of awesome people, in a hectic + fun industry, making really special stuff happen (but still on time, on budget, and on brand).

    Of equal importance to the creative side of this role is the technical & administrative side:
    the Brand Manager is responsible for making sure information stays updated across digital channels; determines key performance metrics, and monitors & adjusts strategy based on those metrics; runs regular marketing meetings with properties and is able to confidently provide educated marketing & brand expertise based on changing needs & goals

    What you'll do:

    Develop campaigns and promotions that are on-brand; consistent in terms of style, quality, and tone of voice; and optimized for search and social promotionDraft campaign toolkits with brand-aligned copy & imagery, then distribute toolkits to all digital platforms, internal teams, and PR team for promotionShoot and edit photo and video content, and coordinate third-party photographers, including creating shot lists, sourcing props/styling, defining creative direction, and invoicingManage social media platforms for Hotel Revival and related outlets, including creating organic content, community management, saving user-generated content, and working with New Waterloo's Director of Digital Marketing to create ad contentMaintain all marketing digital platforms, including websites, guest-facing messaging platforms, third-party review sites, social, and internal fact sheetsCoordinate media opportunities with PR team, including attending regular meetings to define initiatives, sharing or drafting requested media assets, creating media reservations, serving as a media liaison for property for interviews, shoots, and segments, tracking spend and reporting metrics, and sharing press hits with the property teamSubmit creative requests to graphic designers for assets necessary to campaign roll-out or initiative supportServe as marketing project manager for campaigns and initiatives by keeping marketing tracker up to date, creating agendas and running monthly campaign calendar meetings, assigning tasks and due dates to collaborators and stakeholders, tracking budget and recap notes, and sharing resultsField and fulfill general marketing inquiriesCompile quarterly reports, in collaboration with property leaders and NW MarketingSupport programming & sales initiatives by drafting promotional copy, executing promotional aspects of events, serving as a brand liaison to partners and VIPs, and providing occasional onsite event coverage when deemed necessary by GM and NW MarketingWork with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectationsPlan, schedule, communicate, and control all project activities toward these objectives, applying creative, technical, and managerial skills to satisfy project requirements while building positive professional relationships with stakeholdersProject manage marketing initiatives that drive traffic, engagement & leads, deliver sales, and adhere to brandEffectively manage and optimize all third-party contract agencies and all incoming promotional requests from property teams and other stakeholdersMeasurement and optimization of programs will be required on a regular and ongoing basisWho you are: You are a student, a teacher, and a leader.

    You are unafraid to ask questions, share knowledge, and lead with integrity.
    You can write and edit. In all styles, many voices & SEO optimized. And you have fun doing it.
    You have a portfolio of diverse content - writing samples, social media, photography, and graphic design.

    Content is fun, but you know the metrics and data behind it are an equally important piece of the puzzle.

    You believe in hospitality, deeply and passionately.
    You are knowledgeable and at the forefront of emerging digital and creative trends.
    You're excellent with time management and know when to ask for help.
    You have a strong work ethic and the ability to work both autonomously and in a team.
    Adobe Creative Suite is your best friend.
    You have an intuitive sense of how to manage the back end of most digital platforms.
    You have opinions about photography & videography best practices and aesthetics.


    A plus:
    You have previous experience working in hospitality, restaurants, or hotels.


    A plus:
    You own or have access to a DSLR camera

    A huge plus:
    You have video shooting & editing experience

    A must:
    You like to have fun & be nice.

    BENEFITSWe are proud to offer competitive wages and the following benefits for full-time employees:Up to 3 weeks paid time off annually50% off discount at most New Waterloo restaurantsHealth, vision + dental benefits401K matchingPaid holidaysVolunteer payTuition reimbursementReferral bonusesDiscounts at our shops, hotels + local partnershipsABOUT NEW WATERLOONew Waterloo is a community-centric independent hospitality company based in Austin, Texas.

    We use our platform to intentionally empower and get behind the choices of our people and communities - creating environments that sustain lasting social impact.

    Our team of hospitality experts provide the resources, talent, passion, and collaboration necessary to foster thoughtful places and thriving businesses.

    Our brands include South Congress Hotel, Revival Hotel, El Capitan Hotel, La Condesa, Sway, Cafe No Se, Manana, Maie Day, Otoko, Watertrade, Il Brutto, Butler Pitch & Putt, and Albert Hotel.

    New Waterloo is an equal-opportunity employer and values diversity at our company.

    We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


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