Vice President, Brand Management - Towson, United States - Stanley Black and Decker

Description

Vice President, Brand Management – Towson - Hybrid

Hybrid to Towson – In office 3 days a week

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The WorldTM. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.

The Job:

As a Vice President of Brand Management, you'll be part of our Tools & Outdoor team, specifically working with Stanley and Craftsman brands as a hybrid employee. You'll get to:

• Lead the development of the global CRAFTSMAN, STANLEY, BLACK+DECKER, IRWIN, AND PORTER-CABLE brand marketing strategy.
• Partner with CRAFTSMAN/STANLEY GM & Product Leadership to establish and drive global brand positioning, brand identity, brand standards, & more to drive brand equity growth.
• Develop and implement a comprehensive global marketing plans including digital, sponsorship, PR, and influencer strategies, with clear objectives, target audience identification, and KPI's.
• Establish & continuously monitor key brand & marketing KPI's to maximize marketing ROI & ensure marketing strategies are driving intended impact.
• Oversee development and execution of global marketing campaigns for key product launches and major brand initiatives, with strong support from regional marketing teams.
• Remain apprised of industry, customer, and competitor insights + trends to support strategy.
• Lead within a matrix organization and have critical influence over coordinated planning and collaborates closely with regional commercial & marketing teams.
• Lead & develop a high-performing team of Marketers while developing key skills and capabilities.
• Translate Global objectives into strategic omnichannel programs to enhance customer acquisition and retention to achieve set KPI's.
• Align with regional and global marketing teams on key initiatives, ensuring visibility to all work and collaborating with other teams to reduce duplication of work.
• Oversee development and execution of global brand equity campaigns.
• Collaborate with stakeholders including product development, commercial, industrial design, Packaging, and regional marketing teams to ensure marketing initiatives are integrated into the overall business plan.
• Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
• Review key regional marketing initiatives to ensure alignment to global brand objectives, brand standards and KPIs.
• Support localization of the brand in different regions, elevating the product value proposition and brand positioning by working closely with regional marketing teams.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• 10+ years of experience leading the establishment and execution of global brand growth strategies.
• 5+ years of experience leading the development and execution of global marketing campaigns.
• Must possess a deep understanding of the end-to-end customer journey.
• Proven marketing and demand generation prowess within a global consumer product company is preferred.
• Experience leading major retail marketing initiatives is strongly preferred.
• Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, digital marketing, go-to-market strategies, positioning, market research, brand storytelling.
• Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans.
• Analytical and problem-solving skills, with the ability to navigate complex issues and provide strategic counsel across a matrixed organization.
• Experience in building fruitful internal/external relationships & influencing at all levels.
• Strong knowledge and understanding of multi & omni-channel marketing best practices to include retail, dealer, IR, Industrial, eCommerce, etc.

The Details:

You'll receive a competitive salary and a great benefits plan including:

• Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you'll want to be – and stay. Being part of our team means you'll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera, and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us

#LI-JF1

#LI-Hybrid

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or any other protected characteristic.

We Don't Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Benefits & Perks

You'll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You'll Also Get

Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.

Purpose-Driven Company:

You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at or at . Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal ) )

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.

Don't see the dream job you are looking for? Drop off your contact information and resume and we will reach out to you if we find the perfect fit