- Establish new / cultivate existing relationships across key publisher organizations (i.e. BuzzFeed, Washington Post, Conde Nast, etc.)
- Build strategic business plans with key publisher partners for overall growth in transparent access, addressability, decisioning and bottom line revenue.
- Monitor industry trends and be able to communicate to partners The Trade Desk's position
- Evangelize and support adoption of identity strategies and addressability, including but not limited to Unified ID 2.0
- Evangelize and support adoption of clean supply including : adoption of existing and new IAB standards and signals, importance of mechanics of SPO, role and value of OpenPath.
- Establish and grow programmatic inventory access & value of decisioning with all publisher partners across various points of distribution
- Lead contract negotiations with publisher partners across initiatives
- Coordinate with Inventory Management and Technical Account Management for successful cross-team support and growth of partnerships
- Understand and communicate TTD's value proposition and technology
- Bachelors Degree
- 4-7 years of programmatic experience in publisher business development for SSPs, data companies, media companies, or other related organizations
- Track record of closing deals
- Established relationships with decision-makers at top digital publishers; deep understanding of the sell side of digital advertising
- Experience collaborating across Sales, Account Management, Product, Marketing, Legal & Finance teams
- Self-starter able to seek new partnerships or initiatives, and lead a project from start to finish
- Experience building and delivering on strategic partnerships goals
- Bias toward ownership and action
- Experience leading both short-term and mid-term sales/partnership cycles
- Ability to rapidly grasp new technology and product changes; comfort with complex concepts
- Strong quantitative skills and negotiation abilities
- Proven communication, questioning, and listening skills in formal and informal settings
- Digital Out of Home experience a big plus.
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Senior Manager, Inventory Development - San Francisco, CA, United States - The Trade Desk
Description
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk
What you'll do:
Who you are:
#LI-JS1
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No
[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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