- Oversee and project manage the execution of the paid and organic influencer marketing program for all launches, campaigns, seasonal moments and drive an "always-on" strategy for ongoing, evergreen influencer campaigns.
- Manage influencer relationships & data within influencer CRM/performance platforms.
- Strategically scale ColourPop influencer affiliate and VIP program and report on top drivers and overall performance.
- Manage end-to-end campaign process, ensuring we hit key KPIs and troubleshooting as needed
- Support on reporting structures and weekly and monthly updates/progress reports
- Day-to-day oversight on all influencer initiatives, tracking progress against key performance indicators and identifying opportunities to scale.
- Work with Sr. Manager to define and report against goals and KPIs for influencer, ensuring they are being met and scaled, including awareness, engagement, reach and conversion.
- Partner with the ecomm/paid media and social team to execute engagement-driving and revenue-driving content.
- Own the relationship with Influencer agencies.
- Stay on the cutting edge of influencer marketing and bring disruptive new ideas or platforms to the table.
- Lead managing process of recruiting new influencers and maintaining current community of influencer
- Partner with Sr. Manager to lead ambassador programs
- Manage partnerships with influencer data platforms Tribe Dynamics and Traackr to ensure we're always abreast of news within the platform
- Attend events and support experiential projects as needed.
- 4+ years of experience in influencer marketing in-house or at an agency. Both agency and in-house experience preferred
- Experience project managing gifting campaigns from start to finish.
- Experience managing influencer data, outreach, and performance within influencer marketing platforms.
- Experience with influencer networking and events.
- Experience with influencer data platforms like Traackr and Tribe Dynamics
- Experience with EMV and Tribe Top 10 highly preferred
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Manager, Influencer Marketing - Los Angeles, United States - ColourPop
2 weeks ago
Description
Job Description
Job DescriptionWe are looking for a Manager, Influencer Marketing to join our team.Responsibilities:
Qualifications:
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