About Dani Shangold:
A social media professional with five years experience working and producing social content for major entertainment focused, flagship brand accounts.
Experience
I have spent the course of my entire career working in digital marketing, with the last five years specifically focused on social media management for major entertainment brands; most recently in the television streaming space.
Experience:
Associate Brand Social Media Manager - Hulu (Dec 2021 - Present)
- Promoted to Associate Manager for Hulu's brand social accounts with focus on original shows and movies
- Supervise engaging content across all brand social accounts, including Facebook, YouTube, Twitter, Tik Tok, and Instagram
- Work closely with internal departments, such as Creative, Media, Marketing, PR, on active campaign
- Oversee content production, scheduling, and fan engagement of various marketing assets for up to 4 active campaign titles
- Conceptualize and produce boundary-pushing content and strategy to keep fans engaged
- Captures live social content with talent from red carpet events
Social Media Coordinator (Contractor) - Hulu (Sept 2020 - Dec 2021)
- Organized and managed schedule for various social media platforms for a major brand social account
- Assisted in brainstorming, strategizing, and executing creative social media content
- Aided in writing copy for various Instagram, Twitter, Tik Tok, and Facebook posts
- Managed relationships with external partners for various social collaborations
- Facilitated social execution between the main team and agency partners
- Handled records of financial SOWs for external partners
Social Media Coordinator - BLT Communications (Nov 2018 - June 2020)
- Wrote and posted copy for upcoming social posts on large Broadway accounts
- Composed weekly newsletter on new innovations in digital marketing space and ways social team could utilize latest trends
- Strategized social creative, social stunts, and more for major campaigns
- Assisted in community management and fan engagement for 5+ accounts on various social media platforms
- Conducted competitive and comparative research
Executive Assistant, EVP of World Wide Digital Marketing -Sony Pictures Entertainment (Feb 2017 - Nov 2018)
- Maintained heavy calendar of, and provided administrative assistance to, major studio executive
- Ran research for weekly social media newsletter with focus on research and strategy of competing studios
- Created comprehensive campaign decks for executive meetings and organized department creative assets
Education
I'm a 2017 graduate from Ohio University with a Bachelors in Science of Communication, with a focused major of Integrated Media Studies.
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