- Design and execute industry and go-to-market strategies
- Be the go-to-market expert for Product Marketing, working cross-functionally across Product Marketing, Enablement, Sales Strategy and Distribution.
- Develop and refine differentiated product and industry benefits, use cases, business outcomes and demos to be used by the broader marketing and Sales organization
- Create compelling omni-channel customer facing content and sales assets
- Drive PMM participation in sales programs, sales plays and other pipeline generation activation
- Develop, package, and deliver relevant sales tools and training material, making it easy for sales to understand our product offerings and key positioning.
- Develop repeatable, scalable processes to enable sales teams and support our business partners.
- Create, recruit, and produce content for Salesforce events such as Connections, Dreamforce, webinars, and 3rd party events
- 7+ years of Product Marketing, Sales or Go-To-Market background
- Strong communication skills, both written and verbal
- Ability to strategize and craft compelling compelling messaging and customer-facing content (presentations, demo scripting, web copy, etc.)
- Establish good working relationships with cross-functional teams and align with global stakeholders
- Collaborate with a willingness to drive hands-on tactical execution
- Pick up and lead new projects even in the face of ambiguity
- Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
- Industry Marketing Experience (preferably Financial Services)
- Expertise in Salesforce products and/or other SaaS and B2B technology platforms
- A natural collaborator with a willingness to drive hands-on tactical execution
- Excellent written and verbal communication skills
- Ability to establish excellent working relationships with cross-functional teams
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
- A winning attitude that inspires optimism, fun, and the desire to always be learning
- Experience with the Salesforce products and/or other SaaS and B2B technology platforms
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Industry/GTM Product Marketing Senior Manager - San Francisco, CA, United States - Salesforce
Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category
Marketing & Communications Job Details About Salesforce We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place. Industry/GTM Product Marketing Senior Manager At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking content to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that generates trials, sales pipeline, and ultimately, new customers.We are looking for a creative, motivated hybrid product/industry marketer to drive and deliver innovative product marketing to support Slack industries and go-to-marketing initiatives. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, use cases, sales tools and event content.Responsibilities & Impact