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    Strategic Partner Marketing Manager - Raleigh, United States - Rippling

    Rippling
    Rippling Raleigh, United States

    2 weeks ago

    Default job background
    Description
    The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel.

    With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

    Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends.

    Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

    The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
    Our

    Senior Partner Marketing Managers

    help our clients by consulting with their partners on strategic marketing decisions.

    Some of the day-to-day activities include but are not limited to:


    Working with AWS partners to identify joint marketing activities that will meet the partner's business goals and build integrated marketing plans to achieve those goals.

    Reviewing messaging framework, solutions briefs, and copywriting (not technical). Content Marketing experience to lead integrated campaigns from end to end.
    Support Partner Marketing Development Fund (MDF) utilization and work with partners to plan MDF activities.
    Work with third party agencies to track, measure and report results and ROI of marketing campaigns.

    Be a Stakeholder Advocate – the right candidate will advocate for their partners and stakeholders to ensure access to the tools required and remove roadblocks to the execution of programs.

    Manage existing partner relationships ensuring the partners are informed, enabled and driving actions to grow their AWS revenues.
    Support partner led marketing and demand gen programs.

    Key Responsibilities:
    Responsible for the day-day execution and delivery of projects

    Day-day supervision of project team members, ensuring the team understand their project priorities & KPI's, and are successfully executing against these.

    Coordinating and providing training to team members
    First point of contact for specific client deliverables (e.g., reporting, reviews, feedback)
    Coordinating and attending project reviews; attending account planning sessions
    Escalation points for internal project team; identification and resolution of client issues with escalation to Program Manager/Director where necessary
    Be able to articulate resolution to client issues. In some cases, be responsible to communicate resolution directly to the client.
    Ensure that project goals are delivered on time.
    Manage team KPI's & ensuring delivery of KPI's on the project.
    QBR management & ownership of monthly reviews
    Relationship building with client, to ensure project retention and growth.

    Qualifications:

    Experience:
    Bachelor's Degree or equivalent work experience preferred.
    5+ years' experience working in a consultative Marketing role.
    Experience in the technology sector—preferably in software, data or cloud—partner/channel marketing, and/or account management. Experience as an SDR will be considered.

    Comfort and familiarity serving as a marketing subject matter expert that can coach and nurture marketing planning AND tactical execution.

    Experience of planning, managing and executing marketing plans and campaigns as well as experience liaising with third party agencies. Understanding of MDF programs and process preferred.
    Good knowledge of marketing best practices (e.g. email marketing, SEO, SEA, social networks, display advertising, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)

    Skills :
    Copywriting Experience (not technical)
    Excellent client liaison skills, ability to react and respond in a timely and effective manner.
    Experience with C level messaging and ABM.
    Demonstrated experience juggling multiple priorities, successful time management, and balancing competing priorities.

    Strong MS PowerPoint, Word, Excel & reporting tools with the ability to present information in a consistent and professional manner.

    Channel knowledge – consisting of Consulting Firms, GSI & SI preferred; experience with GSI preferred.
    Knowledge or interest in Generative AI (preferred)
    Demonstrates effective leadership by guiding and inspiring team members to achieve common goals. Takes initiative, provides clear direction, and fosters a positive and collaborative work environment. Ability to follow, improve and create processes.
    Adapts positively to changing circumstances and thrives in dynamic work environments. Displays flexibility, open-mindedness, and a willingness to learn new skills. Embraces change as an opportunity for growth.
    Works collaboratively with others to achieve common goals. Builds positive and inclusive team dynamics, values diverse perspectives, and contributes to a supportive team culture.

    All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays.

    At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours.

    Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.

    Please note that the compensation range shown is a general guideline only. Compensation is based upon candidate experience and qualifications, as well as market and business considerations.
    *The Channel Company is licensed in the following states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, KS, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NV, NY, OH, OR, PA, RI, TN, TX, UT, VA, WA, WV. To be considered for this opportunity, you must reside in one of these listed states.
    The pay range for this role is:100, ,000 USD per year (Remote - United States)

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