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    Vice President of Sales Outreach - Cincinnati, United States - Purple Squirrel Advisors

    Purple Squirrel Advisors
    Purple Squirrel Advisors Cincinnati, United States

    2 weeks ago

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    Description

    Position Summary

    The Vice President of Outreach will be a key player in championing our client's mission and brand, driving patient-focused addiction treatment through strategic thought leadership, public relations management, and innovative outreach campaigns. The Vice President of Outreach will manage and lead a passionate team to develop and implement data-driven outreach strategies to achieve company targets for patient admissions, census, and satisfaction.

    RESPONSIBILITIES

    Strategic Planning

    • Develop and implement a comprehensive outreach strategy aligned with the company's overall growth objectives.
    • Identify and evaluate opportunities for referral partner expansion.
    • Collaborate with senior leadership to align outreach efforts with organizational goals and objectives.

    Stakeholder Engagement

    • Cultivate and maintain relationships with key external stakeholders, including healthcare providers, community leaders, and other organizations in the healthcare and criminal justice ecosystem.
    • Represent the company at industry events, conferences, and meetings to enhance visibility and network with potential partners.

    Performance Analysis

    • Implement view-through attribution methodologies to measure campaign effectiveness.
    • Report key performance indicators (KPIs) to executive management and provide strategic recommendations for investment allocation and optimization.

    Collaboration with Internal Team

    • Work closely with marketing, operations, and other internal departments to ensure alignment and coordination of outreach efforts.
    • Provide guidance and support to regional teams to implement effective outreach strategies at the local level.

    Budget & Personnel Management

    • Manage the outreach budget effectively to maximize ROI.
    • Lead and develop a high-performing outreach team, including hiring and building a sales team.

    Technology & Vendor Administration

    • Implement outreach technologies to create opportunities and operational efficiencies.
    • Oversee outreach support vendors and partners, ensuring alignment with organizational goals.
    • Foster collaborative relationships with external partners to enhance outreach efforts.

    Other Duties

    • Undertake additional responsibilities as assigned by executive management.

    EDUCATION AND EXPERIENCE

    • Bachelor's Degree in Sales, Marketing, Advertising, Communications, or a related field
    • 10+ years of experience in data-driven outreach/sales leadership position
    • Extensive community outreach and direct sales experience
    • Proven experience in hiring and building successful sales team
    • Multi-site healthcare experience is a plus
    • MBA or equivalent experience is a plus
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