- In partnership with Director of Marketing, assist in building annual brand plans, including portfolio management, compelling national POS programs, advertising, presentations, events and social media/digital strategies
- Execute annual brand plans to meet business and brand financial targets including product, pricing, merchandising and marketing plan, packaging, and distribution
- Act as category resource and communicate key drivers for product performance
- Identify competitively advantaged positioning opportunities for brands
- In collaboration with the Director of Marketing, assist with analysis of brands and marketplace
- Manage PR and event activities for assigned brands. Execute trade events including logistics, sample shipments, and developing POS
- Coordinate all marketing activities including partnerships, social media and brand campaigns
- Develop sales tools including brand presentations, new product presentations, product ranking, and merchandising recommendations
- Help develop, manage and execute VCT-USA sales incentive program trips in conjunction with the Director of Marketing
- Assist with execution of brand initiatives including new product launches, product improvement, product discontinuations and margin improvement initiatives.
- Leverage consumer insights to identify compelling new product opportunities
- Monitor, analyze and interpret market data to identify trends and opportunities and develop/change strategic and tactical brand and marketing initiatives. Includes monthly analysis of iDig, weekly analysis of Circana (IRI) retail scan data and shipments vs. forecast
- Understand, anticipate, and translate consumer desires
- Bachelor's Degree in Business with an emphasis in Marketing or related field with a minimum of three to five years in marketing and/or brand management, or equivalent education/experience combination
- Wine and spirits industry brand management experience a plus but open to those from CPG or other industries who show a keen interest in wine
- Proven project management experience and ability to manage multiple concurrent projects with mastery of details and a high level of precision in partnership with internal and external cross-functional teams
- Strong research & analytical skills
- Budget management skills and proficiency
- Proficient in Microsoft 365 Office products such as Word, Excel & PowerPoint
- Valid Driver's License
-
Brand Manager
3 weeks ago
Luminizemarketing California, United StatesAbout the Job: · Luminize Marketing is looking for a Brand Manager to contribute their efforts to our core business offering; empowering Amazon sellers with effective marketing and advertising strategies. In this role, you will be responsible for overseeing and managing seller an ...
-
Manager brand
1 week ago
Paramount Unified School District California, United StatesFull job description · Overview & Responsibilities · The BET Media Group is seeking a Brand Solutions Manager to join the team In this role you are a dynamic and creative problem solver who will be a key member of a flourishing team dedicated to conceptualizing and implementing ...
-
Manager, Brand Strategy
3 weeks ago
Adobe California, United StatesOur Company · Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful ...
-
Brand Marketing Manager
3 weeks ago
American Advertising Federation California, United StatesCompany Description · Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is t ...
-
Manager, Brand Projects
4 days ago
Extreme Networks California, United StatesManager, Brand Projects · Extreme Networks, a leader in enterprise cloud networking, is seeking a Manager, Brand Projects, to join our new and growing Brand team. Reporting to the VP of Brand Marketing, you will be instrumental in managing project execution for programs, events, ...
-
Brand Content Manager
3 weeks ago
Spineart SA California, United StatesOur success also depends on our team's value. The human being is at the centre of our concerns. We pay special attention to our recruitment to make Spineart a great place to work. · For us, soft skills are as important as hard skills. What we expect from our employees is nothing ...
-
Senior Communications and Brand Manager
1 week ago
MAXIMUS California, United StatesLocated in Santa Monica, CA · Maximus · ( )is a mission-driven consumer health company that provides men with content, community, and clinical support to optimize them in mind and body. Maximus has raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as ...
-
Copy Brand Manager, Creative
1 week ago
Walmart California, United StatesPosition Summary... · What you'll do... · Want to be the voice behind the world's largest retail brand? Here's your chance to take the mic. We're on a mission to change the conversation around Walmart & make a real difference in people's everyday lives. What we say matters—big ...
-
Brand Marketing Manager, Perry Ellis
3 weeks ago
Longwood University California, United StatesYou are viewing a preview of this job. Log in · or register · to view more details about this job. · Brand Marketing Manager, Perry Ellis & Original Penguin · This position will play a lead role in the development and implementation of brand strategy and execution of all marke ...
-
Wizards of the Coast California, United StatesAt Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspi ...
-
Senior Manager, Global Brand Marketing
3 weeks ago
Coach California, United StatesCoach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. · Coach is part of the Tapestry por ...
-
Brand Activation Manager
2 days ago
Advantage Solutions San Francisco, United States PermanentNUTRL Brand Activation Manager (BAM) Employment Type: Full Time · Duration: 10 weeks · Location: COLUMBIA, MO · Summary: · Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to dr ...
-
Brand Activation Manager
2 weeks ago
Advantage Solutions Columbia, United StatesJob Description · NUTRL Brand Activation Manager (BAM) Employment Type: Full Time · Duration: 10 weeks · Location: COLUMBIA, MO · Summary: · Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Mana ...
-
Brand Activation Manager
2 weeks ago
Advantage Solutions Columbia, United StatesNUTRL Brand Activation Manager (BAM) · Employment Type: Full Time · Duration: 10 weeks · Location: COLUMBIA, MO · Summary: · Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to driv ...
-
Brand Activation Manager
2 weeks ago
Advantage Solutions Jefferson City, United States**Summary** · **NUTRL Brand Activation Manager (BAM)** · **Employment Type:** Full Time · **Duration:** 10 weeks · **Location:** COLUMBIA, MO · **Summary:** · Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strateg ...
-
Brand Activation Manager
3 weeks ago
Advantage Solutions Jefferson City, United States· Brand Activation Manager · Job Locations · US-MO-Columbia | US-MO-Jefferson City · Primary Posting Location : City · Columbia · Primary Posting Location : State/Province · MO · Primary Posting Location : Postal Code · 65201 · Primary Posting Location : Country · US · Requisiti ...
-
Brand Activation Manager
2 weeks ago
Advantage Sales and Marketing, LLC Columbia, United StatesMinimum: USD $73,000.00/Yr. · Maximum: USD $78,000.00/Yr. · NUTRL Brand Activation Manager (BAM) · Employment Type: Full Time · Duration: 10 weeks · Location: COLUMBIA, MO · Summary: · Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are se ...
-
Brand Activation Manager
2 weeks ago
Advantage Solutions Columbia, United States· Brand Activation Manager · Job Locations · US-MO-Columbia | US-MO-Jefferson City · Primary Posting Location : City · Columbia · Primary Posting Location : State/Province · MO · Postal Code · 65201 · Primary Posting Location : Country · US · Requisition ID · Position Type · ...
-
Brand Activation Manager
1 week ago
Advantage Solutions Columbia, United StatesBrand Activation Manager · Job Locations · US-MO-Columbia | US-MO-Jefferson City · Primary Posting Location : City · Columbia · Primary Posting Location : State/Province · MO · Primary Posting Location : Postal Code · 65201 · Primary Posting Location : Country · US · R ...
-
Brand Activation Manager
4 days ago
Advantage Solutions Columbia, United StatesNUTRL Brand Activation Manager (BAM)Employment Type: Full TimeDuration: 10 weeksLocation: COLUMBIA, MOSummary:Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sa ...
Associate Brand Manager - California, United States - Napa Valley Wine Academy
Description
Associate Brand Manager - South American BrandsGreat Brands – Bigger Purpose
A leading U.S.
marketer of wines, Bonterra Organic Estates (formerly Fetzer Vineyards), and our commercial division Viña Concha y Toro USA (VCT-USA), is one of the largest B Corp certified wineries in the U.S.
with longstanding commitments to the environment, climate change and social impact.Part of the fifth largest global winery, Viña Concha y Toro, we are the nation's #1 importer of South American wines.
Our expansive VCT-USA wine portfolio ranges in price from household names?Fetzer and Frontera?to Chile's iconic ultra-premium luxury brand, Don Melchor.
Some of our other award-winning brands include organic category leader, Bonterra, Chile's Casillero del Diablo, Trivento from Argentina and 1000 Stories, California's original bourbon-barrel aged wine.
Brands You Will Manage
Do you love wine? Are you intrigued about South America? Do you want to market and innovate some of the most important import brands in the VCT-USA portfolio? The three core brands you will grow include Casillero del Diablo, a brand born from of 140-year-old legend which, in addition to being the principal brand within the global VCT portfolio, has grown to be the second most powerful wine brand in the world.
These three brands are outperforming their respective categories in wine and have significant opportunity to grow even further in the U.S.
market. Are you up for the task?The Role
The Associate Brand Manager will be responsible for project management and assisting on the development and implementation of the strategic and tactical brand plans for priority brands in the South American portfolio including Casillero del Diablo, DIABLO and Frontera.
This role provides significant opportunity for leadership and ownership as the primary responsibilities will consist of general management, support of brand program creation, innovation, execution of key brand initiatives, coordinating / supporting brand content creation, supporting financial accountability and P&L analysis, and regular analysis of business performance.
You will focus on tactical execution of marketing plans and activations in order to keep Viña Concha y Toro USA's (VCT-USA) South American portfolio of wines relevant and current with our consumers.
You will work closely with the Concha y Toro marketing and operations teams in Chile, VCT-USA Sales, Finance, and Design Teams, and external agency partners in order to amplify awareness within the trade, media, and consumer segments.
Location This is a remote role that can be based anywhere in the continental United States with expected travel of approximately 25-35%, both domestic and international.
Compensation for this role includes a base salary target of $90,000 to $110,000.
Requires successful completion of criminal background, DMV check (if applicable), drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal right to work in the US at the time of an offer
Create a Job Alert
Receive an email alert when similar new jobs are posted. It's free, fast and easy.
#J-18808-Ljbffr
