- Identify and prioritize target accounts using a data-driven approach
- Create campaigns to move accounts through the sales funnel efficiently
- Craft personalized programs tailored to individual accounts
- Develop scalable campaigns to drive engagement in priority segments
- Create customer-first experiences at events to boost awareness
- Track and analyze ABM initiatives' effectiveness and communicate results to stakeholders
- Experience in B2B technology, ideally in SaaS
- Collaborative with strong attention to detail
- Proficient in project management tools
- Flexibility to adapt to changing priorities
- Ability to initiate and complete projects efficiently
- Experience in field marketing or marketing
- Deep understanding of marketing channels and tactics
- Proficiency in Salesforce, SalesLoft, Quip, or similar tools
- Availability for some travel to events
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Sr. Account Based Marketing Manager - Dallas, United States - AppFolio, Inc
Description
Description
We're pioneers in cloud and AI, leading the way in transforming the real estate industry. We need a Sr. Account Based Marketing Manager to drive our target account strategy. Your role involves partnering with marketing, business development, and sales teams to orchestrate data-driven campaigns that boost demand and engagement in our key accounts and territories.
Your impact:
Qualifications:
Compensation & Benefits
The base salary/hourly wage for this role is competitive and will be determined based on various factors. Benefits and bonuses/commissions may be included as part of the Total Rewards package.
Regular full-time employees are eligible for benefits.
Why AppFolio
Grow | Deliver results, drive growth, and receive recognition and rewards for your efforts.
Learn | We invest in your potential, offer coaching and mentorship, and provide opportunities to develop your skills.
Impact | Join us in creating magical and effortless experiences in communities, fostering innovation, and learning from each other.
Connect | Our flexible, connected environment fuels collaboration and success, no matter where we are.
Paddle as One.