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    Sr. Account Based Marketing Manager - Dallas, United States - AppFolio, Inc

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    Description

    Description

    We're pioneers in cloud and AI, leading the way in transforming the real estate industry. We need a Sr. Account Based Marketing Manager to drive our target account strategy. Your role involves partnering with marketing, business development, and sales teams to orchestrate data-driven campaigns that boost demand and engagement in our key accounts and territories.

    Your impact:

    • Identify and prioritize target accounts using a data-driven approach
    • Create campaigns to move accounts through the sales funnel efficiently
    • Craft personalized programs tailored to individual accounts
    • Develop scalable campaigns to drive engagement in priority segments
    • Create customer-first experiences at events to boost awareness
    • Track and analyze ABM initiatives' effectiveness and communicate results to stakeholders

    Qualifications:

    • Experience in B2B technology, ideally in SaaS
    • Collaborative with strong attention to detail
    • Proficient in project management tools
    • Flexibility to adapt to changing priorities
    • Ability to initiate and complete projects efficiently
    • Experience in field marketing or marketing
    • Deep understanding of marketing channels and tactics
    • Proficiency in Salesforce, SalesLoft, Quip, or similar tools
    • Availability for some travel to events

    Compensation & Benefits

    The base salary/hourly wage for this role is competitive and will be determined based on various factors. Benefits and bonuses/commissions may be included as part of the Total Rewards package.

    Regular full-time employees are eligible for benefits.

    Why AppFolio

    Grow | Deliver results, drive growth, and receive recognition and rewards for your efforts.

    Learn | We invest in your potential, offer coaching and mentorship, and provide opportunities to develop your skills.

    Impact | Join us in creating magical and effortless experiences in communities, fostering innovation, and learning from each other.

    Connect | Our flexible, connected environment fuels collaboration and success, no matter where we are.

    Paddle as One.


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