Paid Media Manager - New York, United States - Dr. Squatch

Description

Job Description

Why We Exist and What We Do:

At Dr. Squatch ), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier

About the Role:

Dr. Squatch, the brand that has been a disruptor in the men's personal care space has expanded with our women's-focused brand, Jukebox. At Jukebox, we're remixing women's personal care routines with our line of natural, high-performance products. As a rapidly growing brand under the Dr. Squatch enterprise, we're continuously expanding into new product categories, sales channels, and growth opportunities.

We're seeking passionate and talented individuals to join us in transforming the personal care category for females.

This role will report to the Head of Marketing, Jukebox. The role will manage agencies but is not anticipated to have direct reports for at least 12 months.

This is a full-time, hybrid role with company benefits based in New York City, NY.

The anticipated base compensation range for this role will be $100,000 to $115,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

• Own strategy for all social channels – paid and organic
• Own brand marketing calendar
• Support paid media efforts for all channels – primary focus on Meta & Google
• Create new campaigns aimed at customer acquisition and brand awareness
• Optimize and scale campaigns based on target performance metrics
• Analyze and report on campaign performance across platforms
• Take advantage of latest platform developments (e.g. new features) and opportunities (e.g. betas) across paid media channels
• Maintain ad platforms in terms of custom audiences, product catalogs, integrations, billing issues, etc.
• Manage and strategically guide freelancers and agencies that support functions such as generating ad creative, developing organic content, tracking analytics, etc.
• Manage relationships with platform representatives & external partners

About You:

• Bachelor's degree – ideally in Business or Marketing
• Background in Brand Marketing, Digital Marketing, or similar role that displays experience bringing a brand to life
• Direct-to-consumer brand experience
• 5+ years combination of marketing, sales, and/or other relevant experience
• Approximately 3 or more years of experience running paid media on Google, Meta, TikTok, and similar platforms
• Strong understanding of paid media and associated metrics; experienced in drawing insights and identifying trends from data
• Fundamental understanding of attribution windows, models, and incrementality
• Creativity and an ability to produce innovative and original ideas.
• Scrappy, determined, team player
• Problem solver with a sense of urgency
• Excellent communication skills
• Interest in health and wellness, personal care, and/or eCommerce industries
• Experience working in the consumer products industry is highly preferred
• Someone who gets things done without perfect resources is innovative and works with a sense of urgency
• Someone who has high standards takes ownership and is invested in the outcome
• Someone who proactively helps others stays positive and has a good sense of humor

#LI-IR1 #LI-FULLTIME #LI-HYBRID

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products

Diversity, Equity & Inclusion @ Squatch:

We firmly believe that Team Squatch is a place for everyone and we're proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

For Information regarding Data Privacy, please review

Unsolicited Resume Policy. Dr. Squatch ("DRSQ") employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ's Talent Acquisition team is responsible for all candidate presentations to our hiring managers.

To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ's resume database will be considered property of Dr. Squatch.

DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.

DRSQ's Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.