Media Manager - New York, United States - ESPN

ESPN

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results.

Position Summary:

Responsibilities:

Develop comprehensive digital media strategies, with a focus on programmatic and social channels, to meet performance goals and drive user acquisition and retention for ESPN+
Effectively manage media budgets, optimizing spend across different channels to maximize ROI and meet campaign objectives
Collaborate with a multidisciplinary team (inhouse and external agency) to plan and implement tactical media plans with excellence
Develop a test and learn roadmap to continuously improve the efficiency and incrementality of media campaigns; including but not limited to creative, messaging and audience targeting
Assess campaign performance in realtime through regular reporting, provide feedback on optimizations to ensure plans deliver on KPIs, and develop insights for future campaigns
Understand and implement audience strategies, particularly as they pertain to media targeting, including 1P and 3P data usage
Monitor and report on the performance of digital performance marketing campaigns
Work closely with creative teams to ensure that ad creatives align with campaign objectives and resonate with target audiences.
Manage mediaspecific documents, including media plans, objectives, strategy decks, and related functions
Implement attribution models and measurement techniques to assess the impact of media campaigns on key business metrics
Effectively communicate plans, targets, and expectations to external agencies and crossfunctional partners
Colead a team of performance media buyers

Qualifications:

4+ years of relevant advertising agency or clientside media experience
Exceptional understanding of the Sports/Entertainment landscape
Firm understanding of media buying across paid channels
Advanced understanding of the media ecosystems e.g. CDP, DMP, DSPs
Firm of understanding of media optimization tactic
Works well under pressure
Strong analytic abilities, having a good grasp on a variety of media KPIs and how plans should be developed to best meet set forth KPIs
Analytical and process oriented
Strong initiative and results oriented
Clear communicator with ability to articulate ideas, rationale and nuance
Team player with excellent interpersonal skills

Required Education: