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    Director of Product Marketing - Chicago, United States - Camping World

    Camping World
    Camping World Chicago, United States

    3 weeks ago

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    Description
    Direct message the job poster from Camping World

    Good Sam is looking for a Product Marketing Director to drive marketing initiatives and growth for our protection and emergency products.

    This is an exciting leadership role in a fast-growing environment, you will be an integral part of the Good Sam marketing team, developing product positioning, messaging, and go-to-market plans, bridging the gap between the product and the marketing teams.

    This position is located in our Chicago or Lincolnshire, IL office, 3 days onsite.

    This position requires a keen understanding of consumer insights, new product innovation, brand positioning, and effective cross functional collaboration with product strategy and development, marketing communications and operations.

    Focus areas include product offer and promotion, positioning (including competitive analysis), customer segmentation, and new product go to market plans.


    Key Responsibilities:
    Develop and iterate upon a comprehensive marketing and growth strategy with detailed customer acquisition, retention, and go-to-market initiatives, and oversee the execution of that strategy to drive new and recurring revenue and overall growth
    Support campaign creative development ensuring feature, benefit, and claims accuracy
    Conduct evaluation and analysis of product revenue performance and marketing activities, recommending improvements and evolution of activities, identifying opportunities to drive incremental growth
    Analyze market trends, customer behavior, and competitor activities to identify opportunities and optimize marketing strategies
    Demonstrate thought leadership on emerging trends and consumer insights to identify and validate product position, messaging and strengthen communications
    Lead consumer persona and segmentation development and targeting strategies
    Be the product / category expert: understand price, offers, positioning, and competitive landscape
    Monitor and analyze the effectiveness of the performance marketing campaigns and work with the performance marketing team to continuously iterate and implement strategies to reduce CAC, improve LTV and grow overall acquisition volume
    Track and report on key performance indicators (KPIs) to measure the success and impact of marketing initiatives

    Qualifications:
    Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
    8+ years of experience in product marketing, with responsibility for messaging, positioning, and communications strategy, within direct-to-consumer industry
    3+ years of experience working on subscription product categories
    Experience developing and executing a multi-channel go-to-market strategy.
    Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.
    Analytical mindset with the ability to interpret data and make data-driven decisions.
    Seniority level

    Seniority level

    Director
    Employment type

    Employment type

    Full-time
    Job function

    Job function

    Product Management and Marketing
    Industries

    Retail
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