-
Sr Associate, B2C Web Strategy
2 weeks ago
TIAA Boston, United States Paid WorkPart of the Enterprise Marketing team, the web strategist will be responsible for developing and executing strategic digital marketing programs in support of business and user needs. It's part campaign strategist part product manager. S/he is a modern marketer, data-led and able ...
-
Digital Marketing Specialist
2 weeks ago
Pyramid Global Hospitality Boston, United States· Overview · The Digital Marketing Specialist is responsible for executing Pyramid's e-commerce strategy at the regional and hotel level and ensuring that individual hotels activate their digital channels, including CRM, SEM, SEO, OTAs, metasearch, social and digital communicati ...
-
Full-stack Developer
4 weeks ago
Vermonster Boston, United States Full timeWe are looking for an experienced web developer to join our team in Boston as we work collaboratively with our client partners on strategy and vision, design awesome modern user experiences, and develop and deliver high quality products. We make an effort to keep current with the ...
-
AEM Architect
2 weeks ago
Publicis Sapient Boston, United States Full timeJob Description · Publicis Sapient is looking for an Architect, Adobe Engineer to join our team of bright thinkers and doers. You will translate client requirements into technical designs and define end-to-end architecture for marketing platforms. As an Adobe Experience Manager ...
-
Senior Security Engineer
3 weeks ago
Rootshell Inc Boston, United StatesHello All, · Greetings from Rootshell Inc. · Rootshell Enterprise Technologies Inc. is a recognized provider of professional IT Consulting services in the US. We are actively seeking Senior Security Engineer for one of our client, Please share your resume with current location & ...
-
Associate Director of Analytics
2 weeks ago
ad+one Boston, United States PermanentAssociate Director of Analytics (fully remote option available) · Position Overview: · We are seeking an accomplished Associate Director of Analytics working across omnichannel media (Search, Display, Social, Contextual, Email, CTV and OTT) to spearhead our team of Analysts in cr ...
-
Adobe Web Analytics Platform Specialist
2 weeks ago
Slalom Boston, United StatesWho You'll Work With. · As a modern technology company, our Slalom Technologists are disrupting the market and bringing to life the art of the possible for our clients. We have passion for building strategies, solutions, and creative products to help our clients solve their most ...
-
Sr Security Engineer, AppSec, Ads Security
1 week ago
Amazon Advertising LLC Boston, United States Full timeThe Ads Security organization at Amazon is dedicated to creating innovative technical solutions that detect, assess, and mitigate security risks within Amazon's Advertising businesses. Our vision is to accelerate the development velocity of the Advertising business by ensuring th ...
-
Manager, Digital Properties
3 weeks ago
Takeda Boston, United States Full timeDescription · Manager, Digital Properties · About the role: · Join Takeda as the Manager, Digital Properties where you will serve as a subject matter expert within the Digital Strategy team. Reporting into the Director of Digital Strategy, you will be responsible for the plann ...
-
Junior Localization Project Manager
3 weeks ago
Welocalize Boston, United StatesOVERVIEW · The Junior Localization Project Manager works alongside our localization teams for end-to-end for product launches, marketing campaigns, CRM, e-mails, and web content, oversee localization and QA workflow, and make sure everything is delivered on time and with high qu ...
-
IAM Product Manager
2 weeks ago
Akkodis Boston, United StatesAKKODIS is seeking a IAM Product Manager for a contract job with a 100% Remote role . Ideally looking for applicants who have experience in Product Management . · Pay rate: $75/hr. to $85/hr. · Job Details : · Understand our end users and continuously seek to inform product direc ...
-
Amazon Services LLC Boston, United States Full timeAWS Applications and Higher Level Abstractions (Apps) provides horizontal and industry vertical applications for business users with the same on-demand scalability, reliability, pay-as-you-go pricing, and machine learning expertise that drive AWS services. The AWS Applications gr ...
-
Sr. GIS Training Content Creator
4 days ago
Esri Boston, United StatesOverview · Apply your GIS experience, talent for writing, and strong communication skills in a project team environment. Join the innovative team that is responsible for designing, authoring, and updating educational materials for teaching GIS concepts, skills, and workflows. · ...
-
InsideHigherEd Boston, United States Administrative Jobs ,ALUMNI EXPERIENCES PRODUCT MANAGER, Development & Alumni Relations, Alumni Operations Tracking Code Job DescriptionOur Mission · We in Boston University Development & Alumni Relations (DAR) harness the power of philanthropy to make an excellent education accessible and welcoming ...
-
Junior Localization Project Manager
2 weeks ago
Welocalize Boston, United States Full timeAs a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and a ...
-
Vice President Account Director
3 weeks ago
Digitas Boston, United States Full timeJob Description · We're looking for a whip smart VP/Account Director who can consistently strengthen client relationships and bring powerful ideas and insights to life. If you've got the goods and you're up for the challenge, read on. · Day to day, your role will include: · You ...
-
Growth Architect, United States
1 week ago
Boston Consulting Group Boston, United States Full timeLocations: Boston | Brooklyn | Chicago | Dallas | Los Angeles | Miami | New York | Pittsburgh | San Francisco | Seattle | WashingtonWho We Are · Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their great ...
-
GIS Project Manager
3 weeks ago
HNTB Boston, United States Full timeWhat We're Looking For · At HNTB, you can create a career that is meaningful to you while building communities that matter to all of us. For more than a century, we have been delivering solutions for some of the largest, most complex infrastructure projects across the country. W ...
-
Web, Digital Content
5 days ago
Berklee College of Music Boston, United States Full timeJob Description: · Under the supervision of the Director for Marketing and Communications (DMC), the EOSE Web and Digital Content and Project Manager (DCPM) is a key member of the marketing and communications team with a primary focus on social media content creation, web site ma ...
-
Senior IT Client Support Specialist
1 week ago
Tufts University Boston, United States Full timeOverview · Tufts Technology Services (TTS) is a university-wide service organization committed to delivering adaptable, results driven technology solutions in support of Tufts' mission of teaching, learning, research, innovation, and sustainability. With staff working remotely, ...
Director, Web Strategy - Boston, United States - Acrisure Innovation
Description
Director, Web Strategy
Boston, MA
Why Choose Acrisure Innovation?
Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a
science.
At the core of our operating model is our technology: we're building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.
Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and
out work the competition. We look outside our walls and are energized by our fast-paced trajectory.
Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity,
a best-in-class Team must support us.
This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested
in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you.
The Role:
As the Director, Web Strategy, you will lead our website content strategy and partner with cross-functional teams to create a best-in-class user experience and drive business growth. This role requires a unique blend of strategic vision, project management expertise, product marketing mindset, and a passion for achieving measurable results. Serving as a team leader, you will play a pivotal role in enhancing our online presence and generating revenue through impactful content and conversion strategies that align with our SEO and paid media plans.
Responsibilities:
● Collaborate with key stakeholders, including growth marketing, SEO, sales, partnerships, and product teams, to understand content requests and align them with overall business priorities that result in traffic, engagement, and revenue growth.
● Conduct stakeholder interviews to assess how to best position their product offerings and coordinate with copywriters and designers to produce high-quality content aligned with brand messaging and design standards.
● Develop and communicate a content marketing roadmap based on strategic goals, audience insights, competitive analyses, and expected ROI.
● Map the customer journey with product and UX teams to identify opportunities for improvement and implement data-driven solutions to enhance user experience and conversion rates.
● Partner with product and engineering teams to address technical requirements and ensure seamless integration of content.
● Optimize website content for search visibility in collaboration with the SEO team.
● Monitor website performance metrics and implement strategies to continuously improve user experience and drive conversions.
● Collaborate with product and marketing colleagues on testing different sales funnel variations that drive marketing and product decisions.
● Benchmark performance against industry standards and competitors to maintain a leading-edge user experience.
Skills and Qualifications:
● Bachelor's degree; advanced degree is a plus.
● 10+ years of experience in marketing strategy, website marketing, product marketing, or related roles, preferably in a fast-paced and high-growth D2C environment.
● 5+ years of management experience with the ability to motivate and develop a high-performing team.
● Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence senior leadership on strategic direction.
● Strong strategic thinking, problem-solving abilities, analytical skills, and attention to detail, with a deep understanding of business objectives and audience needs and delivering against those.
● Successful track record creating customer journey mapping and new customer conversion paths, such as new landing pages, product pages, blog posts, etc.
● A keen eye for design and a commitment to delivering high-quality, visually appealing content.
● Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
● Proficiency in web analytics tools (e.g., Google Analytics and Heap) and content management systems.
● Experience in project management and roadmap development preferred.
● Familiarity with SEO best practices and principles.
We are interested in every qualified candidate who is eligible to work in the United States. We are not able to sponsor visas for this position.
Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance productsand financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children's Health at Helen DeVos Children's Hospital.
Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service
agreement. All unsolicited resumes will be considered Acrisure's property, and Acrisure will not be obligated to pay a referral fee. This includes resumes
submitted directly to Hiring Managers without contacting Acrisure's Human Resources Talent
#LI-Hybrid
#BI-Hybrid