- 1 or more years of e-commerce, marketing, or digital marketing experience in the hospitality industry
- University degree in hospitality management, marketing, technology, or business preferred
- Strong understanding of traditional and online marketing
- The ideal candidate will have hotel property experience, hotel field marketing experience, independent hotel or brand e-commerce experience, or equivalent.
- An understanding of hospitality CRM platforms, ability to execute email marketing campaigns and knowledge of email marketing best practices preferred.
- Works well in a collaborative environment.
- Very detail-oriented and analytical
-
Performance Marketing Specialist
3 weeks ago
beBee Professionals Boston, United States Full time $60,000 - $90,000Introduction to beBee: · beBee is an innovative professional networking platform that seamlessly connects industry professionals worldwide. We are committed to enhancing professional growth and interaction through cutting-edge technology and a thriving community atmosphere, encou ...
-
Markets Specialist
3 weeks ago
Federal Reserve System Boston, United States Full timeCompany · Federal Reserve Bank of BostonThis job is eligible for a hybrid schedule with some on-site work expected. The individual is expected to reside in the 1st District unless you were given an exception. The Federal Reserve Bank of Boston has an opening for a team-oriented ...
-
Marketing Specialist
6 days ago
Letterly Cambridge, United StatesABOUT US · Letterly is an online literacy platform guided by expert coaches and data-driven insights to personalize English learning for every student. Since 2020, our team has served almost 3,000 students across the country, and we have published over 10,000 of our students' wri ...
-
Markets Specialist
3 weeks ago
Federal Reserve Bank of Boston Boston, United States Full timeCompany · Federal Reserve Bank of Boston · This job is eligible for a hybrid schedule with some on-site work expected. The individual is expected to reside in the 1st District unless you were given an exception. · The Federal Reserve Bank of Boston has an opening for a team-orien ...
-
Marketing Specialist
2 weeks ago
Informa Connect Boston, United StatesJob Description · Job DescriptionCompany Description · We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. · Our purpose is to connect our customers to information and people ...
-
School Marketing Specialist
6 days ago
Boston Ballet Boston, United StatesThe heart of Boston Ballet is the human experience. Through our living and breathing art, we forge human connections—between artist and attendee, teacher and trainee, friend and newcomer, one's outer and inner self. We believe that our community of employees that makes dance poss ...
-
Marketing Automation Specialist
3 weeks ago
Berklee College of Music Boston, United States Full timeJob Description: · Under the direct supervision of the Director of Marketing Operations and Technology, the Marketing Automation Specialist works to provide world-class communication to students and prospects across Berklee. · The Specialist will partner with marketing stakeholde ...
-
Digital Marketing Specialist
3 weeks ago
Beacon Hill Boston, United StatesThe Digital Marketing Specialist will assist with driving local efforts to support our client's global recruiting and marketing goals. This individual will support in developing resources, delivering trainings, and enhancing the communication between the global team and local rec ...
-
Marketing Specialist
1 week ago
Massachusetts Institute of Technology Cambridge, United StatesMarketing Specialist · Job Number: 24139 · Functional Area: Marketing · Department: Technology Review · School Area: Libraries, MIT Press, Tech Review · Employment Type: Full-time (Remote Only) · Employment Category: Exempt · Visa Sponsorship Available: No · Schedule: · ...
-
Marketing Specialist
1 week ago
VELSSON Technology Cambridge, United StatesJob Description · Job DescriptionAt VELSSON, marketing is about understanding customers and building awareness of how our products and services can satisfy their needs. We're looking for an experienced and versatile marketing specialist who's eager to do this and more. The ideal ...
-
Marketing Specialist
1 week ago
VELSSON Technology Cambridge, United StatesAt VELSSON, marketing is about understanding customers and building awareness of how our products and services can satisfy their needs. Were looking for an experienced and versatile marketing specialist whos eager to do this and more. The ideal candidate has experience in develop ...
-
Marketing Specialist
2 weeks ago
VELSSON Technologies, Inc. Cambridge, United StatesAt VELSSON, marketing is about understanding customers and building awareness of how our products and services can satisfy their needs. We're looking for an experienced and versatile marketing specialist who's eager to do this and more. The ideal candidate has experience in devel ...
-
Marketing Specialist
2 weeks ago
Cultural Care Au Pair Cambridge, United States· Position at Cultural Care Au Pair · Based out of our Cambridge, MA office the Marketing Specialist is a dynamic and fast paced position which reports into the Senior Director of Marketing. Cultural Care is looking for a teammate who sits at the crossroads of marketing and sal ...
-
Marketing Specialist
5 days ago
Letterly Cambridge, United StatesABOUT US · Letterly is an online literacy platform guided by expert coaches and data-driven insights to personalize English learning for every student. Since 2020, our team has served almost 3,000 students across the country, and we have published over 10,000 of our students wri ...
-
marketing specialist
1 week ago
Randstad Cambridge, United Statesmarketing specialist. · cambridge , massachusetts · posted 7 days ago · job details · summary · $23 - $24 per hour · temporary · bachelor degree · category office and administrative support occupations · referenceAB_ · job details · Randstad has partnered with an organ ...
-
Marketing Specialist
1 week ago
Harvard University Cambridge, United States65863BRAuto req ID:65863BRJob Code:403040 Coordinator II Department Office Location:USA - MA - Boston Business Title:Marketing Specialist, Executive EducationSub-Unit: Salary Grade ) :055Time Status:Full-time Union:55 - Hvd Union Cler & Tech Workers Basic Qualifications: · High ...
-
Marketing Specialist
3 weeks ago
Education First Cambridge, United StatesBased out of our Cambridge, MA office the Marketing Specialist is a dynamic and fast paced position which reports into the Senior Director of Marketing. Cultural Care is looking for a teammate who sits at the crossroads of marketing and sales. If you are strategic, organized and ...
-
Marketing Specialist
6 days ago
Massachusetts Clean Energy Somerville, United StatesFounded in 2015, SolarKal is the leading marketplace for commercial solar in the US, connecting organizations to · solar energy providers who compete for their business. Over the past 8 years, SolarKal has advised on over $350MM of solar projects, serving as the procurement advi ...
-
PR & Marketing Communications Specialist
1 week ago
PDX Boston, United States Full timeJob Description · Reporting to the SVP - Communications, this role is responsible for supporting the external communications strategy for the Publicis Digital Experience pillar to include media relations, public relations, marketing communications, and similar functions across b ...
-
Membership Marketing Specialist
4 days ago
Museum of Science Boston, United StatesJob Description · Job DescriptionMembership Marketing Specialist · Museum of Science, Boston · Innovation and creativity come from the unique perspectives of a diverse staff. We value your perspective. · SUMMARY STATEMENT: The Membership Marketing Specialist is responsible for wo ...
Digital Marketing Specialist - Boston, United States - Pyramid Global Hospitality
Description
Overview
The Digital Marketing Specialist is responsible for executing Pyramid's e-commerce strategy at the regional and hotel level and ensuring that individual hotels activate their digital channels, including CRM, SEM, SEO, OTAs, metasearch, social and digital communication. This role collaborates with the regional e-commerce directors, and property teams to ensure hotel e-commerce tactics are consistently active, funded, and following best practices. The digital marketing manager is a member of the Pyramid E-Commerce Team. The manager is expected to share and develop best practices, positively impact RevPar, manage e-commerce budgets, develop brand hotel e-commerce expertise, and deploy solutions that further and support the weekly, monthly, and annual goals of each hotel. Specifically, this position will work with hotels to ensure they are fully activated online to take full advantage of advertising, pricing, positioning, packaging, photography, and content on all e-commerce websites, including Brand, vanity, or independent hotel sites. This role reports to the Regional Director of E-commerce.
Responsibilities
1. Ensure that hotels are fully activated on their respective brand's website and their vanity site and, if appropriate, in-language global sites.
a. Implementing and managing the Hotel Web Sites on Brand and its global sites, including updating content and imagery.
i. Conduct regular audits of Brand Hotel Web Sites to ensure each hotel is optimized for high-quality custom images, content, links, and work
with hotels on corrective action.
ii. Manage the pull-through and activation of key corporate e-commerce projects (e.g., new Brand Hotel Web Sites, vanity web sites)
b. Marketing the Brand Hotel Web Sites including SEO, SEM, Metasearch and other supporting digital media
i. Coordinate execution of online marketing efforts through approved agencies/vendors.
ii. Provide tracking, analysis, and reporting on the effectiveness of e-commerce tactics.
c. Where appropriate, recommend new features or functionality to incorporate into Pyramid's e-commerce strategy.
d. Ensure that all web sites, content, collateral, tactics, etc., for all hotels within a region comply with Brand's Internet Brand Standards and Policies.
2. Verify that hotels are fully activating and optimizing their presence on approved digital channels
a. Ensure that all hotels are participating in approved digital channels.
b. Regularly audit content, images, and star ratings on e-channels, and work with hotels to make appropriate corrections
c. Execute hotel/cluster digital marketing tactics
d. Collaborate with and support regional e-commerce directors to audit hotel performance on digital channels.
3. Employ digital marketing strategies and tactics to drive revenue for hotels, including:
a. Use search engine optimization, paid search, email marketing, and other online marketing tactics to increase penetration with target customers
b. Collaborate closely with the Regional E-commerce directors to execute/pull through online Brand and Independent hotel marketing strategies and
plans.
c. Use B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels
4. E-Commerce Communication, Training, and Education:
a. Cultivate relationships and communicate with property DOM's, GMs, etc., to raise their awareness, understanding and motivation to support digital
tactics and channels for their hotels.
b. Participate in regularly-scheduled e-commerce team and hotel conference calls/web calls to review performance, share best practices, and
troubleshoot issues. Follow-up on open items.
c. Develop other regional-level e-commerce communications, as appropriate.
Additional Responsibilities
-Performs all duties and responsibilities in a timely and efficient manner, following established company policies to achieve this position's overall objectives.
-Maintains a favorable working relationship with all other company team members to foster and promote a cooperative and harmonious working climate conducive to maximum employee morale, productivity and efficiency, and effectiveness.
-Project at all times a favorable image of Pyramid Global Hospitality to promote its objectives and foster and enhance public recognition and acceptance of all its areas of endeavor.
Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required.
EDUCATION and/or EXPERIENCE
PI120ddc4175ec
