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    Social Media Marketing Manager - Raleigh, United States - Pendo

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    Description

    Responsibilities

    (what you'll do):
    • Produce high-quality, engaging content that grows our audience across social platforms.
    • Interact with followers, community members, and employees to drive engagement and support marketing campaigns/business objectives.
    • Manage our social channels via social media management tools and native apps to publish content and report on our success and learnings.
    • Manage organic social media campaigns and partner closely with our growth marketing team on paid social media campaigns, with a focus on engagement rates and campaign efficiency.
    • Challenge the organization with creative thinking, identifying bold new ways to elevate the Pendo brand on social platforms.
    • Lead the charge. The right person will have high quality standards and a bias to act. It's an exciting time to join Pendo and grow our business, and we need people who are motivated to define and evolve our work as a marketing team and a company.

    Qualifications (what you have):

    • Bachelor's degree
    • 5+ years of B2B SaaS marketing experience with a focus on social media management
    • Experience managing content calendars, SLAs, and social media campaigns
    • Experience with social media platforms for publishing and reporting
    • Proven ability to effectively collaborate with writers and designers to create compelling content that aligns with business objectives
    • Knowledge of current trends in social media and strong creative instincts to create both proactive and reactive social-first content
    • Ability to create and edit short-form video
    • Social asset creation and animations skills are a plus

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