- Produce high-quality, engaging content that grows our audience across social platforms.
- Interact with followers, community members, and employees to drive engagement and support marketing campaigns/business objectives.
- Manage our social channels via social media management tools and native apps to publish content and report on our success and learnings.
- Manage organic social media campaigns and partner closely with our growth marketing team on paid social media campaigns, with a focus on engagement rates and campaign efficiency.
- Challenge the organization with creative thinking, identifying bold new ways to elevate the Pendo brand on social platforms.
- Lead the charge. The right person will have high quality standards and a bias to act. It's an exciting time to join Pendo and grow our business, and we need people who are motivated to define and evolve our work as a marketing team and a company.
- Bachelor's degree
- 5+ years of B2B SaaS marketing experience with a focus on social media management
- Experience managing content calendars, SLAs, and social media campaigns
- Experience with social media platforms for publishing and reporting
- Proven ability to effectively collaborate with writers and designers to create compelling content that aligns with business objectives
- Knowledge of current trends in social media and strong creative instincts to create both proactive and reactive social-first content
- Ability to create and edit short-form video
- Social asset creation and animations skills are a plus
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Social Media Marketing Manager - Raleigh, United States - Pendo
Description
Responsibilities
(what you'll do):Qualifications (what you have):