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Manager, Sports Marketing - Raleigh, United States - On Location Inc.
Description
Who We Are:
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion.
From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals.
The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories.
On Location is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences.
The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet.
Endeavor is also the majority owner of TKO Group Holdings (NYSE:TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You'll Do:
On Location is seeking a highly motivated Marketing Manager to join the company's sports marketing team, supporting and driving WWE marketing and sales throughout our various marketing channels.
This is a great opportunity for a marketer that desires to grow their career in the sports marketing as our division continues to expand which provides tremendous room for growth and career expansion.
The role will report to the Director of Marketing, Combat Sports, MLB & Motor Sports and work closely with other cross-functional teams.
The ideal candidate will be energetic, willing to learn and able to work under pressure while juggling multiple deadlines.Additionally, they should be able to communicate clearly and concisely with varied levels of staff including senior manager, director and executive.
Strategy:
Manage the creation of integrated marketing plans across all WWE partner events including WWE's Superbowl-sized event: Wrestlemania.
Manage cross-promotional marketing initiatives when required.
Email Marketing & Automation:
Plan and organize outbound email marketing including copy, list segmentation, and scheduling. Includes promotional emails, pre-event information emails and post-event surveys.
Upload and maintain database interest lists in email marketing system to accurately target/suppress on sends. Further grow segmentation through use of automation tools.
Build online signup forms and manage automated communication to registrants.
Social Media:
Assist the Social Media and Digital Content Manager in developing engaging content for all company social channels, including @onlocationexp.
Provide content for promotional efforts on partner social media accounts.
Design:
Act as liaison between external partners and internal creative teams to request, review and deliver brand appropriate creative for partner marketing assets - print and digital.
Assist in design/modification of on-site event collateral including credentials, signage, itineraries, security guidelines, and any other pertinent information on an event-by-event basis.
Website Management:
Work cross functionally with internal teams to update content on marketing/ecommerce websites including as needed.
With the assistance of event owners, monitor event inventory closely and modify/adjust marketing efforts accordingly.
Stakeholder Management:
Build and maintain strong stakeholder relationships with WWE.
Maintain clear and considered communications with internal stakeholders updating on key marketing activity, success & strategic recommendations moving forward
Liaise with partners and suppliers as required
Nurture and build strong relationships within the Endeavor network to develop impactful collaborations between divisions and departments.
You Have These
Demonstrated proficiency in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint)
Minimum 3 years experience in a marketing role with use of a marketing automation platform, Pardot preferred.
Proven analytical ability with proficiency in excel
Passionate about the sports industry, with general knowledge about all genres of sport, both professional and collegiate
Demonstrated skills in copywriting, communication and data analysis
We'd
Love If You Also Have These:
Overall sports/event landscape and marketing knowledge and experience is required
Understanding and appreciation for WWE is a plus.
Ability to develop a positive and effective relationship with coworkers, partners and customers
Self-starter with the ability to manage multiple priorities
Ability to work independently and in a team environment
Ability to produce accurate, professional and error-free documents
Demonstration of strong oral and written communication skills
Travel:
Must be adaptable with work and travel schedule and be available to travel for work which may include extended work hours during nights, weekends, and holidays.
How we work:
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business.
To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week/in a remote capacity.
We see immeasurable value internally and throughout the core of the businesses we support.
Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway.
Endeavor unites and brings people together in our love of sport, culture, and entertainment.
We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do.
As a global company that drives culture, we strive to reflect the world's diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.