Marketing Manager - Columbus, United States - Wilcox Communities

Description

Job Description

Wilcox Communities seeks to hire a full-time Marketing Manager to join our Central Ohio team. This role is responsible for supporting the marketing efforts across our multi-family apartment portfolio.

ABOUT US

Wilcox Communities is a family-owned, award-winning company. Although the Company has grown tremendously over the years, we still pride ourselves on keeping our original focus of developing quality neighborhoods with a unique focus on customer service, all while maintaining a family-owned team atmosphere.

At Wilcox, we develop and manage for-rent, maintenance-free communities. Our communities focus on offering amenities that enhance the lives of our residents and services that allow for care-free living. Each of our communities include onsite management and maintenance, full-service amenity spaces with coffee bars and active spaces tailored to the wants of our residents, such as dog parks, walking paths and bocce ball courts.

OUR PURPOSE

Mission

To be the premier provider of rental-home communities with residents-for-life by combining the value and quality of our homes and amenities with world-class customer service, one neighborhood at a time.

Vision

To achieve a level of customer satisfaction in our communities that enables our residents to live happier and more fulfilling lives.

As Marketing Manager with Wilcox Communities, your role will support our multi-family portfolio and will include:

• Graphic Design: You will support the leasing efforts of our property management teams by creating and improving upon current leasing materials to provide a seamless leasing experience for all visitors at our communities. You will create designs for projects as they arise. You will be a direct contact to our onsite teams to maintain current signage standards and order replacements for stabilized and lease-up communities as needed. You will support the Manager of Resident Experience with design materials for resident experience programming such as visuals and designs for move-in gifts, grand opening ceremonies, and Wilcox events.
• Content Creation: You will create content to support RiseVision, our digital onsite screens promoting specials, onsite events, onsite news, and maintain headquarters content & news. You will maintain marketing visuals at our new Headquarters and support our onsite teams with branded designs.
• Awards, Sponsorships & Events: You will manage all sponsorship opportunities with Wilcox and external partners and create content as necessary to support these partnerships. You will assist with award nominations for publications including but not limited to Building Industry Association and Columbus Business First. You will facilitate event registrations such as Parade of Homes and promote as needed.
• Social Media: Create, manage and evaluate social media content across various platforms and ensure adherence to brand standards and drive consistent impact to conversion metrics. Includes ongoing review and strategic planning of social media pages to drive engagement.
• Performance & Analytics: You will be responsible for managing contracts and content for ILS partnerships including but not limited to and You will monitor and review property performance needs, creating and managing campaigns to generate traffic including but not limited to email marketing, direct mail, and social media campaigns. You will manage the online marketing storefront.
• Work Closely with Director of Marketing: You will work closely with the Director of Marketing to tackle new marketing opportunities and challenges as they arise. Additionally, you will collaborate with property management and our onsite teams on how to enhance our brand and product for the benefit of our residents.
• Integrative Site Maps: You will manage and facilitate our Digital Site Maps checking for accuracy and troubleshooting challenges.
• Internal Communication: You will manage internal marketing communication by creating and delivering the monthly Wilcox newsletters and other announcements.

REQUIREMENTS

• Your Experience: You've worked in a fast-paced, professional environment, enjoy engaging and interacting with others and have a passion for marketing and driving results.
• Your Cultural Traits: We're a dispersed organization by the nature of our business, but our Associates are strongly united by our Mission, Residents-for-Life. Although we're dispersed, our Associates possess similar qualities that make us successful. We're looking for team members that believe in doing the right thing, work well together, live to delight our customers, enjoy having fun at work, and are results driven. As a Marketing Manager, you'll have a profound impact on the how we support our leasing teams to deliver a best-in-class customer experience.
• Your Education: Bachelor's degree in Marketing is preferred, High School (or GED) required.

Required Qualifications, Skills, and Experience:

• Experience in graphic design, creative cloud experience required including Illustrator, InDesign, Lightroom, Photoshop.
• A creative thinker capable of identifying opportunities for design improvements.
• Possess an innate marketing acumen and a passion for driving results.
• Experience with social media platforms, developing and executing on strategic initiatives, photography experience a plus.
• Excellent verbal and written communication skills with ability to problem solve.
• Ability to define and report on performance success metrics.
• Responsible, accountable, and self-motivated individual capable of managing multiple projects at once.
• Highly organized with attention to detail & eye for quality execution as small details have big impact in this role, has an attentive nature.
• Previous experience in real estate marketing a plus.

COMPENSATION AND BENEFITS

We offer a variety of benefits that take compensation beyond a paycheck. This includes traditional benefits and benefits you might not expect or know about, such as:

• Medical and Dental Insurance
• Short-Term Disability Insurance
• Company Sponsored Life Insurance
• 401(K) Matching
• Housing Discounts
• 11 Paid Holidays
• Paid Time Off

ADDITIONAL INFORMATION

• DRIVER'S LICENSE: This position requires travel to the corporate office; therefore, you must have a valid driver's license and reliable transportation.
• BACKGROUND: You must be able to successfully pass a criminal background check
• FLSA STATUS: Full-time, non-exempt employee
• LOCATION: Worthington, Ohio
• TRAVEL: May require site visits to the communities in the Columbus market
• REPORTS TO: Director, Brand and Marketing
• DIRECT REPORTS: None
• SALARY: Annual salary, dependent on skills and experience